Be in The Know
š Apple TV drops the ā+ā in a rebrand.
š How driverless cars will impact outdoor advertising.
š Study: Purchase intent jumps 40% when ads appear in premium media vs alternatives.
š§ Netflix wants its own video podcast library, so itās partnering with Spotify.
š§ Video Overviews on NotebookLM get a major upgrade with Nano Banana.
š¼ Huggies calls on couples to time baby leave to World Cup.
What is Reverse Imposter Syndrome?
Reverse imposter syndrome flips the classic notion of imposter syndrome.
Instead of doubting your abilities internally, youāre confident in your skills, but external observers donāt fully recognize them. Wes Kao describes it as a perception problem: your work is excellent, but visibility and signals are limited, leaving others unaware of your contributions.
This tends to affect high-performing folks who are hardworking, results-driven, and quiet about their achievements (the GOAT co-workers).
Their work may be behind the scenes or highly technical, and while they deliver impactful outcomes, colleagues, managers, and stakeholders may not perceive the full extent of their expertise.
If that sounds like you, hereās how to reverse⦠reverse imposter syndrome:
- Speak up! Share learnings, strategies, and results with broader teams.
- Frame your contributions strategically. Connect your outputs to business outcomes and decision-making.
- Be visible to the right people. Ensure key stakeholders see your high-impact work.
- Develop consistent messaging. Practice clear, authentic ways to communicate accomplishments.
- Position yourself as a partner, not just a doer. Demonstrate strategic insight alongside execution.
Q for You
I suffer from...
LowFruits
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LowFruits analyzes SERPs to reveal gaps where your site has a realistic chance of ranking. This makes it ideal for newer websites that donāt yet have strong authority in their niche.
Pricing starts at $29.90/month for 3,000 credits and 100 tracked keywords, while the premium plan is $79.90/month for 10,000 credits and 500 tracked keywords.
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āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.āĀ ā Danielle Blanchette, Digital Summit (2025)
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Bobbie Moves

Bobbie has tapped Cardi B for a new campaign, āThe B is for Bobbie,ā to address feeding shame and maternal inequity.
As the brandās honorary āchief confidence officer,ā Cardi advocates for parentsā right to choose how they feed their babies and calls out the U.S. maternal health crisis, where Black and brown women face disproportionate risks.
Created in-house and directed by Kanya Iwana, the campaign features Cardi answering real questions from Bobbie parents, plus a hotline where fans can share their stories for potential policy advocacy.
Best of all, the brand will donate $75,000 to nonprofits like Paid Leave for All and 4Kira4Moms and grant paid leave to select callers.
Ads from the Past

Volkswagen, 1960s

