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💼 LinkedIn now has a searchable database of all Promoted Jobs.

📈 Google Search Console to show AI Mode performance, but you won’t be able to break it out.

🔓 OpenAI may soon let you sign in with ChatGPT for other apps.

🐱 Need kitten advice? Whiskas launches a podcast hosted by cats.

🛟 Cannes Lions will have dedicated Safe Zones staffed by trained professionals.

🏀 Nielsen strikes a measurement deal with the WNBA, the largest ever for women’s league.

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Google’s AI Overviews surface when a user’s query is complex or exploratory, drawing from a range of web sources to offer quick-hit insights.

Now, ads are part of the equation.

Advertisers can show ads above, below, or within AI Overviews, depending on the relevance of the ad and the commercial intent behind a query.

While we can’t target or opt out of AI Overview placements, Google reports that users find these ads helpful. As this format evolves, new reporting and optimization tools may follow.

Here’s why it matters:

• Ads reach users at the moment they’re synthesizing complex info.
• Ads are matched to both the query and the AI Overview content.
• Ads engage users in high-relevance moments that traditional targeting might miss.

So, how do you get it right?

1. Use broad match or keywordless targeting (like Performance Max or Dynamic Search Ads) to align with intent-rich queries.
2. Rely on smart bidding to let Google optimize for performance.
3. For Shopping ads, keep product feeds fresh—update descriptions, images, pricing, and return info regularly.

Read Google’s guide for more.

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Anthropic has rolled out two major updates to its Claude AI assistant: a conversational voice mode on mobile and expanded web search access for all users, including those on free plans.

Voice mode lets users speak naturally with Claude and toggle seamlessly between voice and text without losing context.

Pro users ($20/month) also get integrations with Google Docs, Drive, Calendar, and Gmail.

There are five voices: Buttery (lol), Airy, Mellow, Glassy, and Rounded. Voice interactions can include documents and images, and you can get full transcripts and visual note summaries.

Plus, real-time web search is now available for all users, free or paid.

⏳ Time slipping through the cracks? EARLY catches it. Track time across apps, docs, and calendars. Manage work, budgets, and time-off—all in one place. Reclaim your hours with ease.

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Remember Toblerone Tantrum Girl? The little girl caught on camera screaming for the Swiss chocolate bar at a London airport last month?

It was a viral moment that everyone weighed in on—”atrocious parenting,” “kids these days,” etc. But everyone agreed on one thing: the clip would make a phenomenal Toblerone ad.

Well, it turns out that it was a Toblerone ad.

Or, rather, a stunt orchestrated by LePub agency brought to life by a convincing young actress.

Bystander clips racked up 46.5 million TikTok views in just four days and memes and spoofs naturally followed.

You really can’t believe your eyes these days.