🛒 Introducing Amazon Grocery. Almost everything is under $5.

🤖 Meta to sell targeted ads based on user interactions with chatbot.

🚗 DoorDash unveils Dot, its autonomous robot built to deliver your food.

📺 Review: Jimmy Fallon hosts reality competition where creatives think up campaigns for huge brands.

#️⃣ Threads is hiding hashtags in cross-posts from Instagram.

🧀 President Cheese is looking for a new Chief Feta Officer.

Keywords still matter… just not in the way most people think.

Big brands are bogged down by bureaucracy and “workslop” designed to game algorithms. Google’s AI updates, meanwhile, reward content that’s created by people with real experience.

This means that scrappy teams who actually know their stuff can outrank giants.

What wins now is a blend of sharp copywriting, subject-matter expertise, and technical fundamentals.

Here’s a quick-hit framework to compete (and win):

• Think like Google’s founders: Would Larry Page or Sergey Brin be proud to surface your content?
• Invest in lived experience: Write from firsthand knowledge, not secondhand summaries.
• Blend media formats: Support text with video, graphics, and original examples.
• Prioritize clarity: Make content skimmable and genuinely helpful.
• Build topical authority: Go deep in a niche with interlinked clusters of content.
• Cover technical basics: Schema, sitemaps, fast load times, alt text, and clean URLs.

Linkie is like Linktree, but way more flexible.

Basically, it lets you showcase everything you do without the “powered by” branding.

Drag, drop, and resize cards to feature links, embeds, posts, products, or offers. Build your subscriber list directly from your page. Use your own domain. Get real-time analytics.

It’s also free forever, with a one-time lifetime upgrade option.

Whew, it is finally Stranger Things season again. And it’s the final Stranger Things season.

Doritos is going all-out ’80s with an immersive retro telethon to celebrate.

The campaign, created with Goodby Silverstein & Partners, revives icons like David Hasselhoff, Paula Abdul, and even ALF, who appear in digital spots and on a dedicated hotline.

You can dial 1-855-4-HAWKINS to hear messages, leave your own, and potentially see your calls featured on Doritos’ social channels and billboards.

The stunt supports the new Stranger Pizza x Cool Ranch flavor and glow-in-the-dark Minis.