💰 Amazon is facing a $20B ad auction lawsuit.

🤖 AI is triggering a “RAMageddon” for consumer electronics.

🛒 AI agents are already changing how people search for products.

📊 Retail media is coming for upfront ad dollars.

✨ Adobe is doubling down on AI-powered marketing workflows.

💸 X is moving U.S. creator payouts to X Money.

If you find yourself pasting the same instructions into ChatGPT or Claude every time you start a task, you might be doing things the hard way.

AI Skills let you turn a repeatable process into a reusable set of instructions. Instead of explaining your preferences from scratch every time, you can build a skill once and use it whenever that task comes up.

So what can you actually use Skills for?

• Standardize workflows: Turn a process you repeat — like building a content calendar — into something AI can follow consistently.
• Save your best prompts: Stop digging through old chats for that one prompt that worked perfectly three months ago.
• Build from existing conversations: If you’ve already worked through a detailed process with AI, you can turn that process into a reusable skill.
• Keep improving: Unlike a static prompt, a skill can evolve as your workflow or preferences change.
• Think smaller: You don’t need one mega-skill that does everything. A handful of focused skills can work together to handle different parts of your workflow.

The real win isn’t getting AI to do one task once. It’s teaching it a process you’ll need again and again.

Head to Planoly for the no-code guide.

Your logo can be brighter than white. Seriously.

So Very Bright turns your logo into an HDR JPEG that can make selected colors shine up to 7.5× brighter than standard white on compatible HDR displays. Just upload a PNG, JPEG, or WebP, choose which colors should glow, and download the finished file.

The tool uses an ISO 21496-1 gain map for the web and also creates a BT.2100 PQ version designed for LinkedIn. Your original pixels stay untouched, nothing is stored, and the image still looks completely normal on screens that don’t support HDR.

Basically, it’s a tiny upgrade that can make your next logo, social graphic, or headline pop a little harder.

Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?

Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.

Bring your questions. We’ll bring our experience.

Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.

No pitches. No obligations. No sales deck. Seriously.

Just a free 30-minute conversation with the team behind The Daily Carnage.

👉 Reserve your Office Hours session now.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

A brand apology is a lot more than just a statement designed to respond to audience reaction, soothe the situation, and calm the backlash.

The best brand apologies acknowledge what went wrong, provide specifics on how the internal process broke down, and detail the corrective actions the brand is currently taking to address it.

In the new episode of The Daily Carnage Show, Shannon  dissects some recent brand apologies to understand what’s working… and what’s backfiring:

• Neutrogena promises to donate to an unidentified charity after the tragic death of their long-time ambassador Hayden Panettiere, who they reportedly dropped after her public acknowledgment of post-partum depression.
• Target pulls a Halloween costume that evokes racist minstrel imagery.
• Good Good Golf and Callaway remove a co-branded campaign depicting a man shoving a female golfer to the ground.

Is there a brand apology you return to as a hall-of-fame template? Drop us a comment and let us know.

🎙️ Don’t miss “Dissecting the Brand Apology” now streaming on:

• YouTube
• Spotify
• Amazon Music
• Apple Music

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

College football fans put in the work, too. DoorDash wants to make sure they get something back.

Its new “Don’t Fan For Free” campaign, featuring Reggie Bush, Lane Kiffin and Jameis Winston, celebrates the rituals, rivalries and ridiculous dedication that come with game day.

And the fans can actually cash in, with giveaways ranging from free groceries for a year and cash to a car — or even a house.

Because if players, coaches and mascots get perks, why shouldn’t the people screaming from the stands?

Doritos, 1989