📩 Is your email strategy ready? Gmail rolls out robust Manage Subscriptions feature.

🧐 What WeMeant was….WeTransfer responds to backlash over its new terms and conditions.

🤖 Fed up with ChatGPT, Latin America is building its own LLM.

👾 Ad for the new Commodore 64 captures 30 years of 8-bit nostalgia. (1:19 Watch)

Marketing is about understanding what makes people say yes.

These 9 psychology concepts can help you do that:

1. Halo Effect – One great impression (like a polished website) boosts how prospects perceive your entire brand.
2. Loss Aversion – People fear losing more than they desire gaining. Emphasize what they risk by not acting.
3. Social Proof – Testimonials, case studies, and client logos reduce buyer hesitation by showing success stories.
4. Confirmation Bias – Align your messaging with what prospects already believe, then gently guide them to new insights.
5. Scarcity – Limited-time offers or exclusivity drive urgency and prompt action.
6. Anchoring Effect – Start with a high reference point to make your actual offer feel like a deal.
7. Goal Gradient Effect – Visual cues like progress bars help prospects push through long forms or funnels.
8. Mere Exposure Effect – Repeated, consistent visibility makes your brand more familiar and trustworthy.
9. Authority Bias – Position yourself as an expert through thought leadership, credentials, and research.

Magic Animator is a new AI-driven, social-first animation tool in early beta (v0.1) designed to help marketers (quickly) bring motion graphics to life.

It can turn static visuals into dynamic animations in just a few clicks by using intelligent presets to auto-generate movement, transitions, and text effects.

Just upload your static graphic, choose from presets (fade, slide, bounce, loop) or take recommendations from AI, and then export for social.

Spanish singer Rosalía is bringing her boundary-pushing style to New Balance as the brand’s newest ambassador, joining a roster that includes elite athletes like Coco Gauff.

To kick off the partnership, she stars in a cinematic five-part campaign that blends fashion, movement, and storytelling.

Set between Boston and NYC, it’s full of moody visuals highlighting her retro-meets-coquette aesthetic (think trench coats, alien sunglasses, and sleek 204L sneakers in neutral suede tones).