📸 TikTok awards show is coming to LA, red carpet and all.

🥸 New option for private Facebook groups to go public.

🥤 Coca-Cola uses AI (again) for this year’s holiday ad.

🛋️ Walmart bets on print catalog to warm up demand.

🥣 Surreal roasts their own rebrand so you don’t have to.

The rules of social media marketing have shifted dramatically this year. IYKYK.

Organic reach is declining, so paid social the primary way for small biz to gain visibility. Social media is now more of an investment than a free channel.

Allocating 30–50% of your marketing budget to social can get you measurable growth, especially if your campaigns focus on local awareness, lead generation, and retargeting.

Narrow targeting by geography, demographics, and interests can make sure your dollars go further, while retargeting maximizes ROI by focusing on warm audiences.

Organic content does still matter, but its role has changed. It builds credibility, signals consistency, and tests what resonates before putting spend behind top-performing posts.

Some key takeaways:

• Treat social as a paid channel, not free reach.
• Budget consistently, even with modest spend.
• Focus on high-ROI campaigns: local awareness, lead generation, retargeting.
• Use organic content for credibility and testing.
• Invest in quality creative and track performance metrics.

Postiz is an AI-powered social media management platform with support for over 25 channels.

Cross-post, schedule, and view analytics from a single dashboard. Use the AI content assistant to generate post ideas, design visuals, auto-post, and engage with followers.

And your team can collaborate, track performance, and refine strategies based on insights.

You know we had to cover this campaign from The Andy Warhol Museum in Pittsburgh, the home of Carney HQ.

To promote the debut of the museum’s latest exhibit, Vanitas, BarkleyOKRP crafted The Warhol Death Kit, a limited-edition, interactive art box that encourages visitors to reframe death as a personal act of self-expression.

Included items let participants write their own eulogy, customize “in lieu of flowers” requests, color tombstone designs, experiment with coffin poses, vote on their afterlife destination, and leave a recorded message for loved ones.

It also comes with the official Vanitas exhibition art book.