Be in The Know
It’s April 2, so you can finally log on to the Internet.com in peace. But ICYMI, here were some of our favorite brand moments from yesterday.
🍼 Molly Baz’s Breast Milk Areoli.
💡 Blackweek’s stunt to spotlight DEI rollbacks.
🛳️ Duolingo’s World Cruise on Carnival.
🥤 The Olipop x Hidden Valley Ranch Lovers collection.
☀️ The Poppi x Tower 28 rescue spray.
👓 GlassesUSA’s collection of microfiber clothing to clean glasses.
🍩 Dunkin’s Notes App apology.
🌹 The Blume x Poo-Pourri “gut-building” hydration powder.
⚡ Calm’s library of “unhinged” sounds to soothe your inner storm.
🐶 ElevenLabs’ “Text to Bark” AI.
🍑 The Manscaped x DUDE Wipes … grooming tool.
🌿 The Yahoo Agricultural Interface to help you “touch grass.”
P.S. — We’ll be featuring our favorites in The Daily Carnage Show this week, so drop anything we missed in the Facebook group.
The Viral “Death of Duo” Campaign Unpacked
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Wondering how the dead-mascot stunt paid off for Duolingo in Q1?
Embed Social analyzed 1,336 social posts to find out.
Here are the key insights…
- Over 60% of posts were text-based, while memes and videos played a supporting role in engagement.
- Nearly half of the posts lacked hashtags, limiting discoverability. The most-used tags included #DeathOfDuo and #SaveDuo.
- The highest activity occurred at launch and when influencers joined the conversation.
- Meme pages, influencers, and Duolingo’s official accounts fueled discussions.
- 620 positive, 360 neutral, and 345 negative posts revealed mixed reactions to the campaign’s approach.
- X saw the most engagement, and Instagram saw the most positive responses. More critical discussions happened on Reddit, and TikTok had high virality for both positive and negative reactions.
So, what can we learn from the stunt?
- Mix content formats to maximize reach.
- Promote branded hashtags to centralize engagement.
- Time posts around peak engagement periods.
- Partner with influencers to amplify messaging.
- Monitor sentiment and adjust strategy accordingly.
Take a look at Embed Social’s report for more.
Q for You
Tools
Sprinklr
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Managing social at scale? That’s a whole different beast.
Sprinklr is an enterprise-grade SMM platform that lets you listen to your audience across 30+ channels, automate content creation with AI, and create custom workflows and rules.
So, when you’re running multiple teams, global campaigns, and social customer service, it keeps everything in sync.
Their role-specific dashboards are a very cool touch—simplifying the nav for your SMMs so that they only see the tools and metrics they really need.
On-Demand Sponsorships
Book a Classified Ad at your convenience.
For $99, you get 200 characters to share your stuff right in this spot.
Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.
Campaign
Rest in Peach
Lovingly, we gotta say Lipton Ice Tea’s April Fools’ stunt was the loser this year.
On March 18, the brand announced it was discontinuing its beloved Peach flavor, to which the masses and media replied “wtf” and “summer is ruined” and “what else even is there.”
Then, on March 19, the brand clarified that the announcement was an early April Fools joke… in mysterious first-person (“I’ve got your back!”). Ok, narcissist?
In the words of a top user comment, “I cried when you took it away, and I cried when you brought it back.”
We’re too delicate for this, Lipton! But for real, the brand’s unhinged persona strategy on IG does seem to be paying off.
