💄 e.l.f. Cosmetics, under fire for the Matt Rife ad, says “we missed the mark.”

💰 Search.com just outbid Perplexity with a $35B Chrome takeover offer.

🥇 The Olympics gives sponsors venue naming rights for first time.

📊 Facebook upgrades Professional Dashboard with new insights.

🎵 TikTok limits some users to 5 hashtags.

🍫 This is how Reese’s responded to the Taylor Swift album news.

🧑‍💼 Companies embrace in-person interviews to dodge the chatbots.

Buffer analyzed over 2 million posts from 100,000+ accounts and found that the more you post, the more likely you are to grow. But the sweet spot isn’t necessarily “as much as possible.”

Data reveals that posting 3–5 times per week is the ideal balance between reach, growth, and sustainability. This frequency can double follower growth rates compared to just 1–2 posts weekly, while boosting reach per post by around 12%.

Beyond that, you’ll see more gains, but with diminishing returns.

Here’s the breakdown:

🚫 0 posts: Follower decline (“no-post penalty”).

🌱 1–2 posts/week: Baseline growth, good for staying active.

🪴 3–5 posts/week: Sweet spot! Strong, sustainable growth.

🌳 6–9 posts/week: Faster growth, but higher effort.

🔥 10+ posts/week: Maximum growth, but risk of burnout or lower quality.

The takeaway… Consistency beats bursts.

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You can track progress through detailed analytics and monitor word counts by day, week, or year. The flexible snippets feature and built-in task lists help you stay organized.

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IKEA is opening a new store in Brighton, U.K. Incidentally, Brighton has a bit of a seagull problem.

So, in celebration, IKEA has dropped a fresh campaign (by Mother London with photographer Lydia Whitmore) featuring furniture items decorated with hand-painted bird sh*t. Or “plop art.”

That’s one way to resonate with locals and tourists alike.