• Google reveals next step toward removal of tracking cookies.

• Adobe abandons $20 billion acquisition of Figma.

• EU has opened formal proceedings against X over possible DSA breaches.

• Report finds Facebook and IG Reels outperform Tiktok in driving views.

Monday: Sprout’s Generational Marketing guide illuminates some key opportunities for each target on social media.

Tuesday: LinkedIn has a few tips for how not to engage in the LinkedIn comments.

Wednesday: People trust TikTok creators, making them a great investment for brands looking to advertise on the platform. Keep these data-based tips in mind.

Thursday: SearchPilot has shared 7 case studies from their customers that demonstrate the success of various SEO tests.

• Shiloh asked, “What email marketing platform are you loving lately — as someone who does not have a need for any e-commerce functionality?”
• Jeremy asked, “Real estate marketing team looking for a fun team name so pooling suggestions!”
• Darlene posted, “Fond of education, science and social media? Of course you are. Check out this opening for a full-time, fully remote SMM.”
• Sven asked, “Hi All, as many of you know Threads has now arrived in Europe. For those that are using the platform, do you have any advice to share? How is the audience different between Threads and Instagram?”

Team Carney will be offline for the Christmas holiday, but we’ll be back bright and early on Tuesday morning—even if you don’t get around to checking email until 2 p.m.

Ingredients

• 1 1/2 oz añejo rum
• 1 1/2 oz ruby port
• 1/2 oz simple syrup
• 1 large egg
• Grated nutmeg, for garnish

Steps

1. In a cocktail shaker, combine the rum, ruby port, simple syrup, and egg.
2. Dry shake (without ice) to combine the ingredients.
3. Add ice and shake vigorously a second time.
4. Strain into a white wine glass and dust with nutmeg. Serve and enjoy.

Recipe by The Spruce Eats

Answer: $36.

According to Constant Contact, the average open rate was 34.51%, the average click rate was 1.33%, and the average bounce rate was 10.28%.