Be in the Know
- Pass the limes 🍻 Corona has become the first global beverage brand with a net-zero plastic footprint
- Scarlett Johansson is releasing a beauty brand and has yet to reveal the products and name
- Joining Amazon in the prescription medicine game, Walmart announces its own more affordable insulin
- Adore Me is suing Rhianna’s Savage x Fenty for allegedly infringing on trademarks
How Organizations Can Instill Pride Year-Round 🏳️🌈
Pride month, unfortunately, has sometimes felt like a marketing ploy for a lot of companies to flex values they otherwise don’t have outside of the month of June (especially internally). It’s actually a running joke. Here are some tips to help you be truly inclusive, all-year round within your organization:
Work without labels: Everyone is more than a label, and wants to be treated as such. As much as Pride month gives the LGBTQ+ community a chance to shine, it’s also great knowing that one’s orientation does not define them. Creating that environment of inclusivity without making people the token queer person is essential.
Have network visibility: Establishing LGBTQ+ network groups, role models, and peers, can go a long way. Seeing others expressing themselves throughout the company will encourage less confident employees to do the same.
Acknowledge and remove barriers: The first step is admitting, and change is not something done overnight. Leaders need to develop a space that addresses these underlying barriers and proactively supports people.
Adopt gender neutral language: Gender-neutral environments at work such as ‘partner’ or adopting the pronouns ‘they/them’ until someone self-identifies is becoming the standard. Everyday conversations, over email, and especially in a company’s policy is where it needs to start.
Other ways to continue being an ally:
- Do your research on the history and types of orientations and identities.
- Listen to your peers.
- Speak out if you have a conversation with someone and it concerns you.
- Role model behaviours of support and inclusivity.
- Be honest and accountable about mistakes or not understanding.
- Support local community events.
Chartered Management Institute has the full article on insights for a supportive environment that instills pride from the organization up. Check it out!
Q for You
Lance Bank Accounts
Let’s hear it for the hustlersss. Sometimes money earned through side hustles just tastes sweeter. But… how do you manage a business without managing a business? Expenses, budgets, and all that legal stuff are not so sweet. Luckily, Lance helps you stay in control of where your income is – and should be – going. Lance automatically sets side the right amount for your taxes, a business expense budget and even savings… with every payment. It’s your very own business bank account, HR team and finance departments all in one easy-to-use app. Open a free account today – so all you need to focus on is making that side hustle dough.
The Scalemail tale
Once upon a time…
Carney wanted to grow their email list. They could have gone the paid media journey, but there had to be something better out there, right? Alas, there wasn’t.
So Carney developed Scalemail. They wanted a referral system that turned their best subscribers into influencers and rewarded them along the way. It integrated perfectly with MailChimp and WordPress. The best part? Subscribers loved it!
They jumped at the chance to earn fun swag like The Daily Carnage stickers or socks.
And so the tale continues…
What Scalemail has done for Carney, can also be done for others! To start your own chapter with Scalemail referrals, book a personal demo!
Spotify Super Squad
Dua Lipa, Bad Bunny, Blackpink, Travis Scott, Billie Eilish all team up as supernatural, super-powered musical beings in this Sopitfy Ad for their Top Hits playlist. It’s pretty fantastic visually and hits the hearts of the fan groups for these artists. When you think about it, it’s a cool thing from Spotify to make mini-movies for an otherwise all audio feature.
Ads from the PastAds from the Past
“In the digital age, reputation is more expensive than anything.”