SOCIAL

🧩 X open sources its algorithm.

📱 Threads edges out X in daily mobile users.

🎭 What are TikTok microdramas?

ADVERTISING

🧮 Google rolls out “campaign total budgets” for Search, PMax and Shopping campaigns.

🤖 Marketers are scrambling to prepare for ChatGPT ads.

💸 Beta advertisers begin testing ChatGPT ads with $1M budgets.

CAMPAIGNS

🏈 Take a peek at what brands are cooking up for the big game.

🛋️ IKEA hides the prices in a new print and OOH campaign.

💃 The official trailer for Bad Bunny’s halftime show is just what the doctor ordered.

SEARCH

📉 Report: Organic search traffic is down 2.5% YoY.

🧠 Google brings Personal Intelligence to AI Mode.

Tuesday: We’ve figured out by now that static funnels are too slow and rigid to win in 2026. Loop marketing, conversely, learns and adapts in real time, using AI to scale personalization and optimization across channels. In this way, every campaign becomes data for the next. Here’s how the loop system works.

Wednesday: Website authority is a measure of how credible search engines and, increasingly, AI systems view your site. Strong authority means your content earns trust, ranks for more keywords, and attracts backlinks that signal relevance and reliability. Building that authority takes consistently showing value to users and to other sites in your niche. Try these 4 tactics to get it done.

Thursday: LinkedIn, like most socials, has increasingly deprioritized external links, not just in posts but even in comments, because they want people to stay on the platform. And before you think it, “link in the first comment” isn’t an effective workaround anymore, because algorithms hide or bury those comments, making the links harder to see and reducing referral traffic. Here’s SparkToro’s strategy for sidestepping this obstacle while still driving curiosity and value.

Can you solve this puzzle? 🍪

Jen posted: “Any recommendations for digital ad copywriting courses? Looking to learn more than just word count standards, like best word choices and most ideal format for each platform.”

Bergit posted: “Anyone have recommendations on how to go about podcast advertising? Smaller business wanting a local reach vs national campaign.”

Laura posted: “Has anyone on here made the switch from social media management to CSM at a SaaS company?”

Jenn posted: “Does anyone know of any third-party AI service that spits out Klaviyo email templates fast?”

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Danielle Blanchette, Digital Summit (2025)

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Season 1 of The Daily Carnage Show is streaming everywhere:

• Marketer Burnout: A Crisis of Creativity (16:29)
• Unhinged Marketing: The Age of Absurdity (15:07)
• State of Marketing: Pride Month, Neurodivergence, and More (18:40)
• Game-Changers: The Cannes Lions 2025 Shortlist (18:47)
• Brand vs. Planet: The Chilean Sea Bass (9:41)

Mr. Muscle, 1974

Answer: McDonald’s to offer protein-boosted Shamrock Shake option.

Nope, at least not that we know of. But yeah… Shatner appears to be working for Raisin Bran, you can get way over-served at Taco Bell, and KPop Demon Hunters’ EJAE will make her big-game debut.