📢 WhatsApp is officially getting ads.

📹 Meta announces that all Facebook videos will be shared as Reels.

🏆 Bad Bunny’s love letter to Puerto Rico earns his label a Cannes Lions Grand Prix.

🧠 Cannes Lions Day 2 sessions warn of cataclysmic AI scenarios.

🔗 How Instagram built (and potentially restricted) the link-in-bio industry.

🎬 YouTube’s Open Call lets brands request custom sponcon.

💻 Even Microsoft is mocking Apple’s Liquid Glass UI design.

All the major platforms are racing to integrate AI-powered tools directly into their ad products to streamline everything from copy and image generation to full campaign automation (often with just a URL or product description).

Here’s how each platform is approaching AI for advertisers:

Meta

• Text-to-image and image-to-video generation tools
• AI-generated copy suggestions
• Advantage+ automates full ad creation and delivery
• Branding in AI-generated video clips
• Business AIs to respond to customer queries

TikTok

• Symphony suite includes video, script, and visual generation
• Aligns content with trending TikTok formats
• Boosts potential for higher engagement

X

• Uses Grok chatbot to create ad variations and content from prompts or URLs
• xAI integration improves targeting and relevance

Pinterest

• Performance+ suite automates creative resizing and campaign setup
• Features background generation and smart targeting tools

LinkedIn

• Offers AI-powered visuals via Microsoft Designer
• Predictive audience targeting
• Campaign summaries and content generation

Snapchat

• AR-focused Gen AI tools
• Text-to-AR object generation
• Sponsored Lenses and smart creative generation

Google

• Performance Max campaigns offer end-to-end automation
• AI-generated visuals and assets
• New AI agent supports marketers across Google Ads

Check out Social Media Today for a closer look.

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BMW’s new spot introduces us to a dancing CGI octopus named Okto.

Created by Untold Studios, “Octowaltz” is meant illustrate the power of the brand’s new “Heart of Joy” control unit.

Just as a centralized nervous system could transform an octopus’s movements into a perfectly coordinated dance, BMW’s new tech unifies acceleration, braking, and steering for a smoother driving experience.

It’s a refreshing and adorable departure for the automotive ad category. Bravo, Okto.