🚪 Behind DoorDash’s new social strategy.

📈 Facebook ad costs jump 21% in 2025, but still beat Google.

📰 How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue.

👟 As Nike tweaks its tagline, a look back at the dark origins of “Just Do It.”

🔍 Apple’s rumored AI search tool for Siri could rely on Google.

🧈 The packaging for Bose’s SoundLink Plus speaker is inspired by the butter yellow trend.

More than half of consumers don’t fully trust AI-powered search results, according to a new Gartner survey.

Fifty-three percent of U.S. respondents expressed skepticism about the reliability and impartiality of AI-driven summaries, while 41% said these overviews actually make searching more frustrating than traditional methods.

The survey of 377 consumers, conducted in June–July 2025, also found a strong preference for user control: 61% want the option to toggle AI summaries on or off. This reinforces that consumers don’t just want answers—they want choice in how they find them.

So, how can we respond?

• Prioritize authority: Publish accurate, in-depth content that demonstrates expertise.
• Be transparent: Make sources and methodologies clear to build trust.
• Optimize for both worlds: Structure content for traditional SEO and AI-driven summaries.
• Diversify channels: Invest in multichannel discoverability beyond search.
• Respect user choice: Provide clear, user-friendly pathways outside of AI-driven experiences.

Speaking of Facebook ad costs…

Madgicx positions itself as an AI-powered advertising partner that helps you dominate Meta ads without the usual headaches.

It’s a combined dashboard for automation, optimization, creative generation, and analytics.

Basically, Madgicx acts like a personal AI media buyer, auditing accounts, identifying growth opportunities, and guiding your ad strategy with its AI Creative Optimizer.

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In delightful news, Tootsie Roll has remastered the “How Many Licks” commercial for a new generation while preserving the original script.

First aired in 1970, the spot featuring Mr. Owl has been lovingly rebuilt for 2025 with brighter animation, high-definition detail, and new voices.

The campaign, led by Schafer Condon Carter and animator Calabash, will run across CTV, YouTube, and social platforms through Halloween.