🐟 Mind if we do a little deep(sea) dive on The Daily Carnage Show?

In the first installment of Brand vs. Planet, Shannon tells the tail of the so-called Chilean Sea Bass, a story about how a fishy rebrand created explosive demand and nearly collapsed supply.

🌎 The Brand vs. Planet series explores stories of marketing and advertising’s powerful effects on Earth’s environment and cultures—for the worse and, sometimes, for the better.

🎙️ Stream it now (10 min):

YouTube
Spotify
Apple Podcasts
Amazon Music

SOCIAL

📢 Reddit releases dynamic ads to all advertisers.

📊 LinkedIn adds more post analytics, like link engagement.

📸 Instagram adds native support for 3:4 images.

💼 LinkedIn now has a searchable database of all Promoted Jobs.

BRANDS

🔴 Twenty years since its debut, Staples’ Easy Button returns.

🐱 Need kitten advice? Whiskas launches a podcast hosted by cats.

🚽 This Liquid Death taste test takes place in the toilet.

💄 Hailey Bieber’s makeup brand Rhode sold to e.l.f. for $1 billion.

TECH

💸 Adobe hikes Creative Cloud prices with a rebrand no one asked for.

🧪 Apple is reportedly going to rename all of its operating systems.

📈 Google Search Console to show AI Mode performance, but you won’t be able to break it out.

🏀 Nielsen strikes a measurement deal with the WNBA, the largest ever for women’s league.

🏖️ 29% of our Daily Carnage subscribers are headed to Cannes Lions next month.

Shout out in our Facebook community if you wanna organize a Carnies meetup! 👋

Tuesday: Clipping—sharing short video segments from long-form content like podcasts, livestreams, or YouTube videos—started as a growth hack among creators. Now, it’s a favorite tactic of enterprise-level brands and advertisers, too. Here’s what you should know.

Wednesday: Ads have arrived in AI Overviews. Advertisers can show ads above, below, or within AI Overviews, depending on the relevance of the ad and the commercial intent behind a query. So, how do you get it right?

Thursday: Jaguar’s 2024 rebrand was radical…ly bad. But the brand’s instincts weren’t entirely wrong. Bold design is essential in the EV era. But in tossing out too much of its DNA, it became a cautionary tale in reinvention. So, what can other brands learn from this high-profile stumble?

Can you solve this puzzle? 🧀

📈 This week, in The Daily Carnage Facebook community:

“I work at an agency and we have a client who I fundamentally despise. Our morals and values do not align in any way, they are incredibly problematic (rude, racist, homophobic, generally shady AF, etc.) and have insanely unrealistic expectations. I feel like I’m enabling their behavior working with them. What do I do? Can anyone else commiserate? Any tips?”

💬 Our experts say…

• “It’s just business. If you can’t afford to leave, stick it out to your best ability and donate your time and money if you can to causes you care about. Of course you can try to change hearts and minds but don’t beat yourself up if you can’t. Document, document, document everything. If it’s truly unethical behavior report it.”
• “Was in a similar situation once and had to stick with it for a while. What helped a little was finding a nonprofit that countered everything the first company believed in and then doing pro bono work for them. Didn’t help my finances but might have saved my mental health. Still got out of there as fast as I could.”
• “I had a client that openly wouldn’t feature gay couples or individuals in wheel chairs. Made my skin crawl. I said something to my project managers to see if they could switch me around, but ultimately nothing happened. And then I got laid off, but I don’t think they were related.”
• “We take all of our employees sensitivities into account when assigning responsibilities, or even taking on clients. It only leads to headaches and and heartaches if you don’t. Maybe this is why everyone has worked with us for years and years!”

For $99, you get 200 characters to share your stuff right in this spot.

Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.

Answer: Slimehead.

The marketing team at the US National Marine Fisheries service renamed the Slimehead to “Orange Roughy.”