Be in The Know
🛄 Southwest just killed its ‘bags fly free’ policy—and its brand too.
📹 Creators and influencers are on edge about Meta’s reported Reels spin-off.
🔍 Google will explore bringing ads into its new AI Mode.
📤 You can now upload videos directly to LinkedIn Articles and Newsletters.
🚀 Google raises negative keywords limit to 10,000 for Performance Max campaigns.
🧀 This Canadian cheese brand celebrates being “0% American.”
💄 Rare Beauty CMO talks winning Gen Z through community-oriented marketing.
🎬 Inside Disney’s plan for multi-platform advertising dominance.
📸 Advertisers are flocking to NYC street-style accounts.
🥤 Jelly Roll pays homage to Cindy Crawford’s iconic Pepsi spot.
When to Post: A Q1 2025 Update
According to new data from Hootsuite, the best overall time to post on social media in 2025 is 8:00 a.m. on Wednesdays.
But as we know, each platform has its own unwritten rules.
- Brands should post early mornings; personal accounts do better in the evening.
- Peak engagement: 3 p.m. – 9 p.m. (Mon), 5 a.m. – 8 a.m. & 3 p.m. – 7 p.m. (Tues), 5 p.m. (Wed).
- Post according to audience time zones.
- Peak engagement: 5 a.m. (Tues), 6 a.m. (Wed-Sat), 8 a.m. (Sun).
- Text posts perform best in the morning; videos in the afternoon.
- Peak engagement: 6 a.m. – 8 AM (Tues), 9 a.m. (Wed), 2 p.m. (Thurs).
X
- Post in the morning for news/trends.
- Peak engagement: 5 a.m. (Mon), 3 a.m. – 5 a.m. (Tues), 4 a.m. – 6 a.m. (Wed).
TikTok
- Posts take time to gain traction; early posting helps.
- Peak engagement: 10 a.m. – 12 p.m. (Mon), 12 p.m. – 4 p.m. (Tues), 4 p.m. – 6 p.m. (Thurs).
- Focus on SEO rather than timing.
- Peak engagement: 12 p.m. (Tues & Fri), 10 a.m. (Wed), 1 p.m. (Sat), 4 p.m. (Sun).
Dig in to the full report from Hootsuite.
Q for You
Salesforce for Gemini Extension in Gmail
Google has announced a Salesforce for Gemini extension in Gmail.
So, now you can access Salesforce data and create leads or contacts directly from Gmail, eliminating the need to switch between platforms.
Just ask Gemini for tasks like “Create a lead in Salesforce” or “Show me the [Name] account.”
Gemini can also research leads’ companies, generate sales briefs, and summarize emails.
The tool is now live if you use Google Workspace Business Standard, Plus, Enterprise, or Gemini add-ons.
Watch
How Does Bad Design Make You Feel?
Is that you, Dr. Melfi?
Canva’s new US campaign, Love Your Work, stars Emmy & Oscar-nominated actress Lorraine Bracco as Dr. Lang, a couples therapist staging an intervention for… outdated, poorly designed presentations.
Running from March 10 to May 22, the campaign spans streaming TV (Hulu, Netflix, Paramount), OOH (NYC, LA, SF), digital, podcasts, and social media.
