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What business market best describes your working environment?
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Be in the Know
- India restores social media access in Kashmir for 2 weeks
- Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours
- Facebook’s new AI-powered moderation tool helps it catch billions of fake accounts
- GM unveils a new electric vehicle platform and battery in bid to take on Tesla
The Ultimate Guide to Nonprofit Email Marketing in 2020
It’s not every day that we find solid content for nonprofits. And folks, we found the jackpot. Send Pulse is teaching us the best methods when it comes to utilizing email marketing specifically for nonprofits. Let’s get started!
Campaign Monitor did a study that reported, “42% of donors prefer hearing from nonprofits via email, and 21% of respondents claimed nonprofit emails inspire them to donate.” If that’s not enough proof, here’s 3 more reasons to love email –
- You own your list of donors.
- Use it as a tool to build a social media following.
- Provide accountability, clarify misunderstandings, and build trust.
Strategies to Skyrocket Donations
- Use offline forms to capture email addresses from visitors at your event. TIP! Add a checkbox that confirms a visitor gives you permission to put their email on your list.
- Test several online techniques to build your list with lead magnets or subscription forms.
- A subscription form is a form placed on your website for prospects to join a mailing list.
- A lead magnet is a freebie like a case study or checklist.
- Choose an email service provider that fits your goals. Consider choosing one that’s accessible and easy to use with customizable email templates, has a drag and drop editor, and has automation capabilities.
- Make the first impression count. Write email copy as if donors/volunteers are next to you. And spend time working on catchy subject lines.
Mistakes to Avoid
- Don’t overlook email on mobile. Consider the length of your subject lines, preheader text, email copy, and master how to position CTAs.
- Do NOT buy a mailing list to bulk up your own. It’s illegal and just bad taste.
This blog is heavily detailed and has great examples. If you’re in the nonprofit game, you’ll want to check this one out!
Choosing an Email Provider
It’s really important to do your research. There are several email service providers out there and it doesn’t always make sense to go with the most known one.
It’s no secret we love Mailchimp. Heck, it’s the provider we use to send you the Daily Carnage. There’s great flexibility and it’s free for your first 2000 subscribers. But we all want to grow and it can get pricey on subscriber 2001.
There’s also Constant Contact, which we hear good things about! Utilize features like pre-designed templates or list tagging. Plus, there is special pricing just for non-profits!
Decide what you need in an email service provider and make sure to take the long-term into consideration.
What we're listening to...
Marketing School with Neil Patel and Eric Siu
It’s Simple Even When It’s Complicated
It can be difficult cutting through the jargon in our lives. Even more difficult when that jargon is spread throughout a tax return. And many feel that their situations aren’t so cut and dry as to just check one of a couple options.
H&R Block understands that people are complicated. They work to simplify complexities in order to help us get through to what matters, which in this case, could be a sizeable chunk of change.
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