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The Daily Carnage

july 14, 2025

The Pinterest Man šŸ‘Øā€šŸ¦±

Gen Z men are pinning.

Be in The Know

šŸ›ļø Prime Day event drove over $24B in US ecomm sales and GenAI traffic was up 3,300%.

🤪 Pine-Sol is the latest brand to go bananas on TikTok. 

šŸ’” Kraft-Heinz is reportedly breaking up.

🧪 YouTube is experimenting with a new feature to help you test video titles.

šŸ“§ Google advertisers can now push campaign changes via Gmail.

šŸ“ŗ A whopping 83% of Americans say they watch streaming services.

šŸ›’ Kroger’s new sonic logo is delightful.

Pinterest Men’s Trend Report 2025

In 2025, Pinterest (and Gen Z) is rewriting the narrative around masculinity. We love to see it.

With male users now making up over 1/3 of its global audience, the platform has become kind of a haven for men embracing their creativity.

They’re leaning into wellness and individuality, Pilates, skincare, self-expression through fashion, and even male makeup and nail art.

In response, Pinterest’s new ā€œPinterest Manā€ profile caters directly to this audience to help brands connect with male consumers who are open-minded, values-driven, and ready to shop.

Here’s what men are loving on Pinterest:

  • 🧘 Wellness: Pilates outfit searches up +300%; hydration tips +50%
  • šŸŖ’ Self-Care: Beard styles (+205%), dry skincare routines (+45%)
  • šŸŽØ Expression: Male makeup (+50%), nail art designs (+115%)
  • šŸ‘– Style: Older brother core (+95%), jorts outfit (+135%)
  • šŸ¤– Tech: 3D printer designs (+1210%), AI video (+800%)
  • šŸ’ø Finance: Investment app (+620%), budget planning (+285%)
  • šŸ•¹ Gaming: League of Legends characters (+590%), game design (+160%)
  • šŸ” Lifestyle: Chrome aesthetic, smart parenting (+125%), milestone pics (+415%)

Dig in to Pinterest’s full report.

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Q for You

If Gen Z men are part of your target audience, is Pinterest on your radar?

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Classifieds

šŸ“‰ Puma’s brand data shows it’s not actually winning over Gen Z.

Schedule your $99 Classified Ad on-demand

The Patrick Plunge

The Patrick Plunge

Coors Light is loosening the hinges a bit, huh?

The brand is inviting 60 fans to cold-plunge in a 5Ɨ4′ plastic tub shaped like Patrick Mahomes’ (calm, cool, and collected) head, which will be filled with mountain water and ice cubes.

Your $15 fee will be donated to Mahomes’ charitable foundation. But, if you’re not in Kansas City to get inside his head this weekend, you can pick up a ā€œMini Patrick Plungeā€ beer holder for forty bucks.

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Ads From the Past

Ads from the Past

Calvert Whiskey, 1942

Calvert Whiskey, 1942

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