Be in the Know
- The performers for the Pepsi Super Bowl LVI Halftime Show have been announced!
- Twitter is testing out an edge-to-edge image and video app design for Android app users
- Speaking of app redesigns, Skype is making some major changes to its app and UI
- Watch your product descriptions out there! Travis Scott’s CACTI seltzer brand is facing a lawsuit for false advertising
The “WTF Does That Mean” Podcast Glossary
pod·cast | noun – /ˈpädˌkast/
a digital audio file made available on the internet, typically available as a series, new installments of which can be received by subscribers automatically.
So you wanna advertise on podcasts, huh? It can be one of the best channels for reaching audiences at their full attention and with specific targeting. But planning, assessing creative, tracking, and measurement for advertising on podcasts comes with its own set of rules and jargon.
SXM Media made the “podcabulary” glossary to give you all the industry essentials and pro vocab.
Back to basics. Types of podcast ads:
- Host-read ad – When a host talks about an ad in this native podcast ad experience using talking points from a brand.
- Announcer-read ad – An “announcer” voice is cast to fit the podcast to create an ad to run seamlessly across multiple networks and/or shows.
- Client-provided ad – A brand can provide their own podcast ad based on a platforms parameters.
- PE (personal experience) – When a host uses a product or service and shares their personal experience.
- Types of ad breaks – pre-roll ad, mid-roll ad, post-roll ad
Here are some of the specific terms to know for podcast advertising:
- Cross-platform packaging – This is a plan to distribute an ad across audio-based platforms like streaming music or satellite radio.
- Dynamically inserted ad – Inserting ads, either client-provided, announcer-read, or host-read, at the time of download. So different listeners would be hearing different ads as opposed to baked-in ads.
- Vignettes – This combines a host read ad with storytelling. These 2 to 3-minute produced spots are dynamically inserted and run in the mid-roll position.
- Transcription targeting – Ad technology that transcribes audio from episodes into text, then sorts them into categories. This means you can target (or anti-target) content at the episode-level.
Check out the full glossary from SXM Media for more podcast pro lingo!
Q for You
Helperbird
Helperbird is a Chrome extension that is super helpful for accessibility or anyone wanting to use a fast screen reader. It can help writers (and readers) with dyslexia, blindness, or other disabilities work more efficiently. You can change the font of the page, change the font sizes, use a magnifier, natural voices, dyslexia support, dictation, overlays, Immersive reader, word prediction, and turn text into speech. Just want a simple site view? You can also turn pages into a plain-text “Reader Mode” for easier reading.
Know Your Audience
Get customer service feedback, get to know your audience in-depth, gauge employee satisfaction, and engage your community of users. Get all of that with Scalemail Polls!
Scalemail Polls is a system built right into your email system or site, without directing your users to a different page.
Let’s talk if you’d like to use Scalemail Polls as a part of your own emails or newsletter.
Watch
Puppy Eyes
We’re suckers for puppies. Get your daily dose of cuteness with this ad!
We all know puppies come with a lot of destruction and energy and chewing. This Wells Fargo ad shows Regina King making a lot of purchases replacing things broken or damaged by her puppy. But how can you stay mad at a face like that? Wells Fargo is making the purchases a little less painful with 2% cashback.
“The bottom line is that people are seeking answers and direction, not messages or sales pitches.”
Brian Solis
