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⏳ Trump says TikTok sale deal to come before Saturday deadline.

📰 Ad-free platform Substack isn’t ruling out ads after all.

🎨 OpenAI’s Studio Ghibli-style images renew the debate over AI and copyright.

📢 Reddit announces new ad tools to assist SMBs.

🩺 Plus, Reddit shares new insights into the rise of women’s health topics on the platform.

✈️ Icelandair study reveals AI in tourism faces backlash.

🍒 This new HARD MTN DEW flavor launched with a PSA to save the world’s redheads.

🏢 Chili’s serves up “The Office” nostalgia at new Scranton location.

🍫 The new Twix logo is a nostalgic treat.

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Persuasive copy is what turns skeptics into product believers.

Let’s say you’re writing copy for a highly experienced and discerning audience.

Here’s how to change minds:

1. Get straight to the point. Don’t waste time with fluff—dive right into a relatable story or scenario.
2. Speak their language. Using industry-specific terms shows credibility and filters in the right audience. If non-experts don’t get it, that’s okay—your goal is deep resonance, not broad appeal.
3. Challenge comfortable assumptions. Experienced professionals often believe they’re too skilled to encounter problems. Address this directly by demonstrating how even experts face challenges and showing proof that no one is immune.
4. Use facts, not hype. Replace vague claims with hard data. Instead of saying something is “highly effective” or “game-changing,” provide statistics, cost breakdowns, or expert insights to let the facts do the work.
5. Offer multiple reasons to buy. Secondary selling points can help close the deal.
6. Bring viewers to a crossroads. After making your case, present a clear choice: continue with the status quo or take action. Framing the decision this way makes the cost of inaction more tangible.

Head to the Conversion Rate Experts for a closer look.

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Love a mind map? Same.

Google’s new mind mapping feature in NotebookLM automatically organizes your notes into a visual web of key ideas and connections.

It’s pretty slick: you upload your docs, and NotebookLM generates a dynamic mind map, showing relationships between concepts at a glance.

If you need to dive deeper, you click on a node, and the AI pulls up related insights. Then, you can download it and share it with the team.

A mysterious creative collective called Ghost is behind a new billboard campaign to protect the local art scene in Charlotte, North Carolina from “beige.”

That’s the message that began appearing on cryptic billboards across the city—before revealing their true purpose: saving local arts nonprofits like ArtPop from financial ruin.

The campaign, backed by Adams Outdoor Advertising, drives people to saveartfromdeath.com, urging support for struggling creative organizations.

The message is simple but powerful: without art, Charlotte becomes a colorless void. It’s a bold move, but as ArtPop’s founder puts it, “It’s Hail Mary time.” The campaign runs through April.