🚀 Watch: The latest episode of The Daily Carnage Show covers the Wendy’s “apology,” Google’s monopoly and cookie reversal, two bizarre AI campaigns, and more. (14 min)

🧵  Meta’s Threads ads arrive fast, but advertisers move at their own pace.

🚮 And Meta, btw, may be finally cracking down on spam.

🎠 YouTube tests video carousel in Google’s AI Overview for product and location searches.

🤑 Snapchat launches affiliate program to drive ad sales.

🛻 Meet the new Bezos-backed EV pickup truck that’s coming for Tesla.

👖 99% of Levi’s shareholders vote to stand resolute on DEI.

♜ Duolingo speaks chess now.

We have heard frequently from marketers in the nonprofit space looking for more relevant resources.

Budget constraints are one of the biggest challenges for marketers in nonprofit organizations. But there’s good news. Many marketing tools and services offer discounted pricing for nonprofits.

Here are a few tips for finding them:

• Look beyond the pricing page. We found that while most services offer nonprofit pricing, the offers aren’t always prominently featured. You might need to dig deeper into the FAQ or support pages.
• Use Google to search for “[Service Name] nonprofit pricing” to locate nonprofit policies that are hiding in a brand’s support documentation.
• Be prepared to provide proof of your nonprofit status. Most services will require proof of US 501(c)(3) status (in the U.S.) or comparable certification from other countries.
• Know the exclusions. Be aware that each service may exclude certain types of nonprofits (such as political, religious, or healthcare nonprofits). Some offers have geographic restrictions.
• Don’t be afraid to ask. If you don’t find clear documentation on a brand’s website, reach out to their customer support or sales team and ask about available discounts.

In a follow-up survey, we asked some of the sharpest nonprofit marketers in our Daily Carnage community to share their favorite tools and we’ve rounded up a list of discounts that you should know about.

We’ve also added 5 new AI tools designed specifically for nonprofit organizations of all sizes. Check it out!

Tried and true marketing channels aren’t working like they used to. Paid Ads don’t reach target customers at the right moment, search is less ubiquitously relied on, influencer marketing drives spikes that don’t convert. Yada, yada.

Identifying the right channel to break through the noise is only getting harder.

It’s why we’re so excited about the power of mobile wallets.

Why mobile wallet marketing?
Mobile wallets are pre-installed on every phone globally.

Apple, Google and Samsung wallets are now prime real estate for marketers to deliver real, meaningful value.

• Send push notifications to users’ lock screens through wallets, no app required.
• Send offers directly to users’ wallets that can be redeemed in-store or online.
• Set up to ten geofences per user that trigger a push notification when users are near your store or a competitor store.

More consumers use Apple and Google wallets than TikTok or Instagram. But we’re still in the early days of mobile wallets for businesses.

But, with a sea of marketing solutions that are getting harder and harder to harness, why delay your mobile wallet strategy?

How do I start?

• Reach out to our team
• Define your campaign goals
• Get set up in the no-code UI
• Create campaigns that drive increased engagement and transaction value
• Do it again

After some Carnies shared Swedish EV maker Polestar’s clever ads in our Facebook group, we decided to pop the hood and see what they’ve got going on.

Beyond the “No Conquering Mars” tagline, which is a powerful anti-Tesla differentiator that appears across all of their branding, Polestar is now poaching Tesla consumers directly.

Since February, the brand has been offering discounts of up to $20,000 to Tesla owners in the United States who lease its Polestar 3 model.

In fact, according to Polestar, the campaign is responsible for nearly half of its model 3 sales in the U.S. sales in Q1.

Amid tariff threats and EV demand slowdown, it’s the perfect time to be aggressive with a campaign like “Tesla Conquest Offer.”