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🥚 This year’s White House Easter Egg Roll was the first to be significantly corporate-sponsored.

✅ Bluesky rolls out blue checks for organizations and notable users.

🚀 Re: Wendy’s and Katy Perry: seizing the social moment on X is a dangerous game for brands.

⚖️ The pros and cons of a potential Google ad tech breakup.

🎡 Move over, Mr. Six. There’s a new Six Flags mascot in town.

🎓 Columbia student suspended over cheating tool raises $5.3M to “cheat on everything.”

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According to Emplifi’s 2025 “The Social Pulse” report, nearly half of U.S. consumers made a purchase via social media in the past 90 days.

Promotional offers (60%) were the top driver, followed by active product searches (51%), visually appealing posts (35%), relatable content (28%), and humor (25%).

So, what does that mean for us?

Brands should pin offers, give early access to promotions, and use real customer reviews to build trust, especially since UGC influences 65% of shoppers versus 14% for celebrities.

And with 24% of customers abandoning brands after just one bad experience, every interaction counts.

To stay competitive:

• Post at least once daily
• Respond to inquiries quickly (ideally within an hour)
• Prioritize seamless, human-centered customer experience

Get more insights from the report at Chief Marketer.

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Butter is a platform for planning, running, and recapping all your workshops, trainings, and meetings.

It combines an agenda planner, collab tools, and automated session recaps into one space, so no switching between multiple apps.

Plus, you can add breakout rooms, polls, flashcards, Miro boards, Google Docs, and presentations directly into your sessions.

Smooth.

A lot of brands are carefully weighing how to market their AI features to consumers, avoiding conversations about replacing or stealing from human creatives.

Yeah… not Fiverr.

In the freelance marketplace’s new campaign, Brett Gelman plays the role of Fiverr Go, an AI trained on the work of Fiverr creatives to offload their tasks.

In the spot, Jane, an illustrator on Fiverr, teaches Gelman how to replicate her signature style for client work.

This isn’t a new concept, of course. We all know how to train AI to match our tone, our voice, our vision.

But there’s just something about the overt Ghost homage here—the artist tenderly guiding the hands of AI from behind—that’s kind of uncomfy, no?

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