Be in the Know
- Don’t call it a comeback. Mozilla just launched Firefox Send, a file-transfer service that allows users to share up to 2.5GB files.
- Why drive when you can fly? Flight-hailing startup, Blackbird raised $10m to make your commute a bit faster.
No “I” in PPC
So, you just fired up a new PPC campaign and you’re starting to get clicks. Cool, right? Kind of.
It’s certainly a step in the right direction, but what happens after the click is equally important. One of the most neglected factors of a PPC campaign is actually website performance.
Users clicking on your ad need to have a great experience or your PPC campaign will suffer.
Let’s do a quick audit on your website performance:
- Responsiveness: It’s a mobile world, we’re just living in it. Fact: more consumers are managing everyday life on their phones. But, when B2B businesses are seeing more mobile visitors, look out! Make sure your site is fully optimized for responsiveness.
- Speed: 50% of your website visitors are leaving if they have to wait longer than 3 seconds. You may have a beautiful website, but if it doesn’t load fast, you’re failing.
- CTAs: When’s the last time you logged some hours on your own website? As businesses grow and change, so do their objectives. The last thing you want is conflicting messages with your website and your PPC campaign. Make sure your CTAs are consistent throughout your entire site.
Like any good relationship, communication is key. So, we’re gonna float this out there…
Sometimes it pays to have someone else audit your website because the truth can hurt. If you want the honest truth, let’s talk.
Tools
Speed it Up
We’re gonna assume you read the above section. Here’s a quick way to see how fast your site really is.
All you have to do is type your domain in. Thanks Google.
What we like: It gives you a quick overview of your site speed and recommends fixes.
What we don’t like: n/a
Watch
Storm the Court
Have you seen Reebok’s new ad campaign? ‘Sport the Unexpected.” It’s weird and cool.
“The conventional needs a shock to the system. The same old, same old needs some shaking up. Be the thing that no one sees coming.
