Do Ya Know?
Trending Stories
šļø Brand marketers are heading to Austin forĀ SXSW 2025.
š¤ Google is adding more AI Overviews and aĀ new AI Mode to Search.
š Microsoft announcesĀ Skype will close in May.
šø Tens of thousands in ad revenue lost inĀ Google Adsā weekend outage.
- š” According to our poll, over half of our subscribers were affected by the issue. Check your account!
š„ Inside theĀ great egg branding crisis.
šĀ Check out GoogleāsĀ updates to Display AdsĀ to boost reach.
š«Ā TikTokās Creator MarketplaceĀ will be no more after April 1.
š Infographic: X sharesĀ latest data on Gen Z users.
š Google offersĀ QR codes to get reviewsĀ from customers.
š This was theĀ biggest multi-brand advertising stuntĀ in Oscars history.
ā Hulu apologizes forĀ Oscars tech glitches.
šĀ Adrien Brodyās Oscar-win speechĀ was a master class in how not to act at work.
š Take a lookĀ inside the glamorous gift packagesĀ designed by Distinctive Assets for Oscar nominees.
šĀ Sweetgreen adds fries to the menuĀ at restaurants nationwide.
š¹ And Kraft Heinz takes Crystal LightĀ into the alcohol category.
š£ļøĀ Amazon launches Alexa+, and marketers want ads.
š¤ Pretty soon, weāll beĀ advertising and marketing to AI agents.
š Is Chegg the first victim of theĀ AIO-pocalypse?
What We Learned
Monday: Nonprofit marketers! Implement these straightforward changes to your nonprofit website to keep fundraising, volunteer recruitment, and mission awareness on track.
- š” And while we have you, tell us about your unique challengesāand the tactics and tools you use to meet themāin a brief, three-question survey.
Tuesday: Real thought leaders donāt chase engagementāthey create value. It’s not all about social activity and algorithms; itās about guiding your audience toward better decisions. You need depth and visibility. To be successful, your thought leadership content must do three things.
Wednesday: Data shows that while Google Organic drives more traffic, ChatGPT generates significantly higher conversion ratesā6.8 times higher for free trial sign-ups. This suggests that ChatGPT traffic brings higher-intent users. Hereās how to leverage that traffic.
Thursday: In crowded markets, where new brands face stiff competition from established names, creating a conflict between consumer goals and brand options can make them more likely to try unfamiliar brands. Research by UConn Marketing Professor Danielle Brick highlights how context affects brand selection.
Episode 3: "The Year of the Egg"
On this week’s episode of The Daily Carnage Show, Shannon breaks down Oscars cringe, Bratz dollsā cultural influence, AI shoppers, Taco Bellās new menu, the end of Skype, the Google Ads outage, Play-Dohās rebrand, boutique eggs, and a lot more.
Stream it now:
Last Call šø
…Looking for a cocktail?
Our Subscriber Survey revealed that our Happy Hour segment just isn’t hitting the spot anymore.
So, we’re removing it to make room for more relevant content.
We understand some of you have enjoyed the drinks we’ve shared now and again. One subscriber has even made our recipes a weekly ritual.
That’s why we’re going to keep sending her a cocktail recipe every week.
Why not? Personalization is critical to success.
If you also want a plain-text email with a URL to a cocktail recipe every week, drop us a line. Cheers!
Did Ya Know?
Answer: Clean wallpaper.
In the late 1920s, Cleo and Noah McVicker invented the then off-white dough to be rolled across wallpaper to collect soot.
Now you have something to laugh about the next time your kid stains your walls with Play-Doh.
