Be in the Know
- A lot of people like Avengers. It became the first film to break $1billion in its opening weekend.
- Paypal invested a ton of money in Uber. The details are hush-hush at the moment, but the investment was a crisp $500m.
- TurboTax and H&R Block go incognito…kind of. They’re hiding their free tax filing services from Google search results.
- Oh no, you didn’t! Amazon Prime could mean one-day shipping for free (with the subscription, obvi).
How to Optimize Your Images
Did you know that over 20% of U.S. web searches happen on Google Images?
That’s more than Facebook, YouTube and Amazon combined. 😲
So, should you incorporate image optimization into your SEO strategy?
Here’s how to optimize your images.
- Pick the right image: Seems obvious, right? You’d be surprised though. When picking images, go with original content if you can. Stay away from stock imagery. If you need a staff photo, get an actual staff photo of your team.
- Nail the file name: The goal is to let Google know what your image is without looking at it. If your image is of the Grand Canyon sunset, don’t go with DSC6879.jpg, go with grand-canyon-sunset.jpg.
- Format it: Don’t let all the image formats confuse you. If you have larger photos or illustrations, use .JPG. For transparent images, use .PNG. If you need to retain some quality, but need a smaller file, use WebP. Have some icons or logos? Use .SVG.
- Add alt text: Alt text displays when the image doesn’t. Make sure to include alt text on all of your web imagery. It should consist of your SEO keyphrase in order for search engines to read it.
When it comes to image optimization, file size is BIG. And by big, we mean you want small.
Here’s your tool: JPEGmini.
JPEGmini will give you the smallest image file size without compromising quality or throwing off your workflow.
Real or Soda?
Have you ever had ‘Ranch Soda’? Apparently, it’s a real thing.
Today’s watch features the folks at Vat19. One person drinks a combo of two sodas, and the other person eats the same combo as real foods.
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Radio Shack 1982. Those sideburns though!