• Google is retiring these 4 attribution models in Ads and Analytics this month.
• YouTube’s “Spotlight Moments” option lets you place ads within themed content, like Halloween.
• Threads is testing branded content tags. Are ads coming?
• Netflix expands opportunities for advertisers and enters the live sports arena.

Tired of people TLDR-ing your content?

Scientists analyzed over 650k reading sessions and found 3 elements that keep people reading until the end.

1. Keep it simple, stupid. Use shorter, common, and concrete words for clarity. When your content is  easy to mentally process, people are 25% more likely to finish it.
2. Avoid long, complex sentence structures, and eliminate passive voice.
3. Capture attention with emotional language and an excited, anxious, or hopeful tone.

Dig into the study at Ariyh.

Guidde is a genAI platform that creates stunning video documentation in seconds to capture your how-to guides and workflows for onboarding customers, employees, clients, etc. Record your flow, let AI break it down step-by-step, add a voiceover and polished visual elements, and share.

Dietz & Watson’s hottest new pub is Frank & Stein’s. Come for the mummy dogs, stay for the creepy characters you’ll meet at the bar.