Be in the Know
- RepresentUs released a dystopian ad using Katy Perry and Orlando Bloom, and the reviews are mixed
- Google’s Ad Unit is now in some hot water with the EU for potentially breaking regulations
- Gabrielle Union and Dwyane Wade launch a baby skin care brand called “Proudly” and it’s specially for babies of color
- Tiffany Yellow? Tiffany & Co. makes their April Fool’s color for realsies
Trends are Your Friends: Video Responses to Social Media Trends
We’re not saying you gotta hop on every bandwagon. In fact, some trends should be avoided at all costs for some brands. It all depends on what you got and what trend could be relevant to your brand. That being said, if you aren’t paying attention, you could be missing out on amazing opportunities.
Some places you should be tracking trends: Tik Tok Challenges, memes (all social media channels are gonna have these), YouTube, Twitter trending, Quora questions, and Subreddits.
The idea isn’t to directly copy any of these. The idea is that relating to them will in turn be relatable to your audience that is likely consuming the same content and culture. And since visual content is more noticeable, here are some tips if you make video responses based on a trending topic:
- Flash me your brand: Many factors go into creating a successful post and few creators make it past 3 seconds, so at least getting your brand in there is a better chance to them making it to your call to action.
- It’s all about you: The word “you” in the first 5 seconds of a video increases views by 66%. People like knowing it’s all about them!
- Captions should be a given: More and more people watch videos with the sound off for the sake of convenience and privacy. Accessibility is also a huge plus!
- The Remix: Making shorter versions of something can never hurt, especially if you only have so much time to grab someone’s attention.
Trends are useful for insights about what people like. Check out the full Business 2 Community article for more ideas on how to take advantage of them!
Q for You
One-Click Extensions Manager
We love sharing cool gadgets and tools to add to your digi-marketing tool belt! We are big fans of easy to reach for Chrome extensions, but they add up. The One-Click Extensions Manager is here to be your Chrome extension drawer to keep your other plugins and extensions nice and neat.
Heard in the Herd
Building brands that break through the noise. It’s what we do best.
Carney is the agency behind The Daily Carnage. We love giving you daily inspiration, news, and tools to make you the sharpest marketer in the room. It’s because we’re pretty sharp ourselves. We love taking brands to new heights!
Let us take your brand places, too.
John Wick, but he’s burger ingredients
It’s got a custom soundtrack, sick costumes, and ACTION. Just make it a blockbuster next summer already. This Burger King ad is all about natural ingredients beating out any artificial caca in the Whopper. They made the preservative-free switch last year, but this ad is a fun way to drive it home.
Ads from the PastAds from the Past
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”