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The best thing you can do to market yourself as a brand is to let your customers speak for you. That’s where user-generated content (UGC) comes to play.

Hypetrain recently made a LinkedIn post that lists the latest stats on UGC in marketing. Here are some of the takeaways:

• 56% of consumers say UGC photos and videos are the content they most want to see from brands.
• Engagement increases by 28% when consumers can view a mixture of UGC and branded content.
• Ads with UGC generate 5x greater click-through-rates.

These stats support the trust in this type of content, but UGC also has the benefit of being the most up-to-date form of content. So how can you use it for yourself? Hypetrain also provided a list of the top trending UGC types:

• Testimonials. Testimonials are one of the most valuable forms of UGC on the planet. Client testimonials can demonstrate to your target audience that you have a thorough understanding of their problems and pain points.
• Quizzes. Sharing results of a brand’s available quizzes or questionnaires has been a growing trend for short-term video UGC. This is especially true for D2C brands that have products users can sample.
• Commentary. If you content has discussions and comments, they can be turned into sharable content.

Check out the full post on Hypetrain’s LinkedIn.

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Dole released a series of ads for its “Let your glow show” campaign. The campaign aims to celebrate being true to oneself. Each ad features a confident-looking person (with juice) and a narrator explaining who they are. The ads take an unexpected turn each time, but keep a sunshine-y attitude.