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Client Reporting Best Practices: Structure
How crazy is it that every thought you’ve ever had can be conveyed with various combinations of 26 letters? Of course, you have to start with your ABCs before you can write like Shakespeare. And why ABCs for that matter? That’s not the way a keyboard is laid out. Sounds kind of arbitrary to us tbh. 🤷♀️ We’ll be singing our QWEs from here on out.
But let’s be honest: QWE doesn’t have the same ring to it. It’s all about structure. A structure for learning a language was set long ago and it’s helped us all to read and write and send you daily emails. Today, NinjaCat is sharing tips about the importance of structure in client reports from their new eBook, Client Reporting Best Practices.
Let’s talk about Structure.
Make sure your client knows what they’re jumping into with your report. Keep 3 distinct sections:
- Executive Summary. This is your overview of everything you will cover in the report along with an introduction and any context needed to set the tone. Don’t overlook this section; touch on ROI, overall spend, and other metrics you can share without getting too deep in the weeds.
- Strategic & Tactical Deep Dive. This is where you’ll tie your executed campaigns and tactics to the metrics you mentioned in the executive summary. Make sure you know how deep of a dive your client is able to comprehend when putting together this content to present. Include some ad creative to bring it to life and make the story more tangible.
- Next Steps & Recommendations. This might be the end of a chapter, but not the whole story. Illustrate a plan of action you’ll use to ensure future success for your client.
That’s not all! NinjaCat has a whole eBook you can download for free to learn more about the best practices in client reporting. Check it out!
There’s power in words, and there’s also power in the fonts composing those words. Some fonts are as recognizable as Nike’s swoosh. Take Helvetica, Papyrus, and Comic Sans for example. Easy to recognize, right? But other fonts pique your interest, and you can’t figure out what they are. Use Font Matcherator to identify them!
This handy free tool identifies the fonts you find online so that you can use them for your needs. Just upload an image or paste an image URL, and it will get right to work. Plus, it’s powered by Fontspring, so you won’t have to venture elsewhere to purchase the fonts.
We have some pretty fast ways of getting around with high-speed trains, planes, and cars. And the future is poised to be even faster. But does anything move faster than content? With just a click, your content can travel to all corners of the world.
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House of Raccoons
Dealing with pests is an experience too many homeowners are familiar with. Nobody wants to share their home with rats or see their woodwork feeding termites. Best to stay proactive and recognize the signs of pests to catch them early.
Coffee-Mate shares this ad to show the power of a cup of coffee against intruding critters. Walking into the kitchen to find a family of raccoons might be a shock to some, but this couple seems pretty nonchalant about it.
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“Without strategy, content is just stuff, and the world has enough stuff.”