Be in the Know
- Powerade released a star-studded campaign called “Pause is Power” all about taking breaks
- Creators are being hit with hefty Vimeo price hikes and, naturally, they are not happy
- The Department of the Prime Minister and Cabinet in Australia’s logo for the Women’s Network is under fire for looking like a…well…a 🍆
- What in tarnation is “shrinkflation”?
How to Treat Your Job Hunt Like a Targeted Marketing Campaign
So for anyone who’s on the hunt or getting ready to start looking, the job market is an interesting landscape right now. It’s tight for competition while also being a candidate’s market overall. So if you’re someone looking for a new role, you have to outsmart other candidates for the roles you really want.
So do what you do best: target your audience. Even if you are not actively looking, you can stay in the loop of perfect positions down the line. Here’s how:
- Know yourself: First, start with asking yourself where your career stands before you look to advance it further. Are you missing any experience, certifications, nice-to-haves for your next ideal role?
- Don’t miss a thing: Set your feeds up for success. Keep a pulse on your favorite companies and companies related to them. That can mean following them more closely on LinkedIn or even automating your feed with specific industry news.
- Expand your network ahead of time: Ideally, you want to have connections with your favorite companies before you’re applying to their openings. Have an outreach template or two at the ready that you can easily personalize.
- Track their openings: Once you’ve done steps 1-3, you can be really prepared to target openings, not just companies. Set your feeds up for alerts on their openings so you can be ready to apply on a ping.
- Bonus step! Research keywords: When you’re researching companies you would like to work for, research their industries for hiring keywords. When you’re tailoring your application, use those keywords in your resume to align your experience to their role.
Startup Decoder wrote this article for the tech industry, but the advice rings true for marketers, too. Check it out to see other ways you can filter your job search.
Q for You
Lucky Orange
Our friends at Lucky Orange have a special offer for Daily Carnage readers who don’t want to rely on luck when it comes to growing their website conversions.
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Lucky Orange offers a full suite of conversion rate optimization tools including heatmaps that show you what people click most on your website, session recordings that show you a replay of what people did while they were on your site, website-deployed visitor surveys and several other tools to help you understand your visitors.
May the luck of the orange be with you as you uncover interesting insights about your website visitors!
Are You Doing the Hiring?
If you already landed your dream role and looking for a little marketing, design, and development support, we’re your team!
Carney is a digital dynamic agency behind The Daily Carnage. We’re a team of strategists and design pros that help brands break through the noise.
We love brands and we’d love to hear about yours!
Watch
Which Sopranos episode is this?
Irn Bru is a uniquely flavored beverage that people can’t quite describe. Everyone seems to taste it differently. Continuing their “Let’s Just Agree it Tastes…” ad series, this one takes it to Goodfellas levels of disagreement.
