Be in The Know
♻️ Starbucks announces yet another reusable cup pilot program.
🎶 Spotify is no longer just a streaming app, it’s a social network.
🧠 Pittsburgh startup Skild AI company raises $300 million to build robot brains.
😍 How Figma built the iconic identity for its design conference, Config.
👀 Study: In-house comms teams suffer from a “trust gap.”
🐉 So, how did Max put a dragon on the Empire State Building?
Zero Volume Keywords
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A “zero volume keyword,” also known as “hidden,” “golden ratio,” or “zero competition” keywords, are often underestimated and underreported by keyword research tools, leading to low competition.
Zero volume keywords often address very specific user needs that are not adequately covered by existing content. They have the potential to drive significant traffic, often outperforming high-volume keywords in niche markets.
Zero volume keywords include:
- Google Autofill Keywords: Use Google’s autocomplete suggestions to find specific queries.
- Forum Keywords: Identify terms frequently discussed in forums but not well-covered in mainstream content.
- Golden Ratio Keywords: Calculate keyword difficulty by dividing the number of search results with the keyword in the title by the monthly search volume.
- Google Search Console Keywords: Analyze your website data to find keywords that Google is already considering relevant to one’s content.
- Unanswered Keywords: Identify questions that are inadequately addressed by existing search results.
Dig into the insight at She Knows SEO.
Q for You
PngMaker.io
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Aha! This browser tool uses AI to convert your text prompt into a PNG with a transparent background. It’s pretty quick, free to use, and good enough to get you by if you don’t have a designer on hand.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.

Fake Volvo Ad
Have you seen the Volvo ad making the rounds on social?
A car cruises through an abandoned and dilapidated city, with lush green flora springing up and bursting to life behind it.
It’s a great auto ad. But Volvo’s team isn’t responsible for it.
Hungarian colorist Laszlo Gaal created it in just 24 hours using Runway’s Gen-3 alpha AI platform and After Effects.
What do you think?