📦 What to know about Trump’s latest changes to taxes on small packages from China.

❌ An AI-powered Coca-Cola ad celebrating authors gets basic facts wrong.

🤖 Perplexity partners with PayPal to power agentic commerce.

😬 Womp. Pinterest finally admits mass bans were caused by an internal error.

🎬 Netflix recruits Emily in Paris to pitch new ad tech at Upfront.

🔁 Max will be rebranded (re-branded?) to HBO Max this summer. Lol.

🌲 These viral thirst traps on TikTok might just save the national parks.

🎮 Nissan made a free 8-bit video game ahead of the Tokyo E-Prix.

🧠  This is how it feels to chew 5 Gum… in 2025.

Cold lists can be brought back to life.

Instead of asking users to go through a gauntlet of reactivation steps (create password, verify email, log in, etc.), remove the barriers.

Here’s how to reduce friction and resurrect your zombie list:

🔑 Skip setup steps. Pre-create user accounts, include a one-click “Activate My Account” button in your email, and drop users directly into the live product, already logged in.

🧠 Reconnect the dots for them. Remind users specifically where, when, and why they signed up.

🎯 Focus on benefits. Ditch cleverness for clarity.

🚪 Offer an exit. Reduce friction and unsubscribes with a polite opt-out.

Check out how Atlas Privacy used this tactic to convert up to 12% of their cold leads at Marketing Ideas.

To help non-technical pros get up to speed, Google Cloud just launched a new Generative AI Leader certification.

It’s designed for business roles and comes with a free learning path (about 7–8 hours total).

Here’s what it covers:

• The basics of gen AI and large language models
• How Google Cloud tools like Gemini and NotebookLM work
• Prompting tips and AI-powered workflows
• Leading AI adoption across an organization

The exam costs $99 and takes 90 minutes. It’s live now.

💻 Devi AI helps you find organic leads by monitoring Facebook private and public groups, LinkedIn, Twitter, Bluesky, Reddit, and Telegram posts. Save 3 hours a day and grow your business. Get started here.

Book a $99 Classified Ad on-demand.

Knorr is dishing out a new campaign based on three smart insights:

1) Fast food is too expensive,

2) Gen Z loves dupes,

3) and Martha Stewart is a good time.

In a new social spot, “Martha F****** Stewart” and a gang of lookalikes show us how to dupe classic fast food dishes, like the McDonald’s McRib and the KFC Double Down, using Knorr products.