The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Is Rainbow Capitalism Dead? 🌈

Brands scale back support.

Issues

View All

Very Cool

Honey Pot’s latest campaign is as refreshing as their Cooling and Calming Herbal Infusion Pads.

“Periods Made Better” was made in partnership with AKQA to confront outdated advertising tropes. So, no more blue liquid or euphemistic dance numbers.

Rather than sanitizing the subject, they brought together people who personally understand menstruation’s nuance with bold OOH and social media targeting key cities like Atlanta, LA, and Dallas.

Period!!

Points for Audi

What’s better than a little old-fashioned object-based logo recreation? Audi’s Wimbledon OOH gets the job done.

Not Every Tulip Has Its Thorns

For the 2025 Euros, Nike worked with Wieden+Kennedy Amsterdam to reimagine a national symbol that matches the edge of the Netherlands women’s team.

The result is Oranje Fatalis, an orange tulip with thorns “for a team that knows how to hurt.”

Fans can pick up the custom tulip, created with Dutch silk flower specialists Bloom & Wolf, at flower stalls across Amsterdam on match days.

Meanwhile, city columns, DOOH, and social content will feature players like Esme Brugts and Jackie Groenen.

What a time to love women’s sports! 🌷🗡️🩸

Goldfish Retrieval Service

Pepperidge Farm’s Goldfish wins for splashiest summer pop-up.

One thing about Goldfish’s primary audience? They could probably use a free car wash and interior vacuum.

So, the brand is hosting the Goldfish Retrieval Service (to clean up your wayward crackers) this week, on Thursday and Friday at Valet Auto Wash in New Jersey, which is the perfect spot to target travelers en route to the Jersey Shore.

Snacks are indeed included.

McMinis

Starting July 1, new “Lil McDonald’s” Happy Meals will feature 21 mini figurines inspired by the fast-food chain.

We’re talking tiny fries, delivery trucks, toy-sized cash registers, and even a little boo bucket.

Slow down, millennials. Leave some for the kids. You can just complete your set on eBay later.

Official Tea of Arizona*

The state of Arizona ain’t big enough for two teas.

So, Liquid Death held an official vote and subsequently declared itself the official iced tea of Arizona, Nebraska, instead, leaning into some Americana absurdity to boost brand awareness.

There’s no signature LD gore here—just chainsaw demos, country music, and wholesome heartland charm. Oh, and one very big asterisk.

Filet-O-Fish Society of 2012

Ain’t nothing the Internet loves more than a niche.

So, McDonald’s UK, with agency Leo Burnett UK, has resurrected a defunct 2012 Facebook group dedicated to the Filet-O-Fish.

Once home to just six members, the “Filet-O-Fish Facebook Society of 2012” has now become the center of a multi-channel campaign celebrating the sandwich’s die-hard supporters.

Spearheaded by the return of long-retired mascot Phil A. O’ Fish, the campaign leverages CRM, paid social, OOH, custom merch, and press placements, culminating in the first-ever National Filet-O-Fish Day on July 1.

Happy FoF Day to all who observe.

The Other Venice Wedding

As part of its revitalized “Yes, JCPenney” campaign, JCPenney hosted a $10,000 wedding for a real couple in Venice, California, a non-so-subtle counterpoint to Jeff Bezos and Lauren Sánchez’s ultra-luxurious wedding in Venice, Italy.

Everything from the bride’s $99 gown and the groom’s tuxedo to the bridal party attire, rings, cosmetics, and reception setup was sourced entirely from JCPenney’s existing product lines.

In an era where department stores are kind of outdated, JCP is trying out a new strategy under CMO Marisa Thalberg: break from traditional retail marketing by tapping into pop culture moments with wit and warmth.

Put a Little Mustard On It

For the first time in a decade, Heinz has launched a new mustard, this time with some star power behind it.

The limited-edition Heinz Mustaaaaaard was crafted in partnership with artist and grilling enthusiast DJ Mustard, who worked closely with Heinz’s R&D team, tasting and tweaking every ingredient to perfect the honey chipotle flavor.

Heinz Mustaaaaaard will roll out first at Buffalo Wild Wings for two weeks before hitting shelves at select national retailers.