
The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
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Welcome Back to Arlen
Tell you h’what…
Spiceology has teamed up with Hulu to celebrate the revival of King of the Hill with a limited-edition, beer-infused BBQ rub packaged in a collectible beer can.
The all-purpose rub blends smoked paprika, honey, garlic, onion, chili pepper, and beer extract that pairs with everything from ribs to corn, no matter if you’re team propane or team charcoal.

Guac is Still Extra
Chipotle is unwrapping its first-ever college rewards program, Chipotle U Rewards.
Interestingly, the program ties perks to key college milestones—like finals and graduation—making it the first national restaurant loyalty program built specifically for students.
To celebrate, Chipotle teamed up with Urban Outfitters for the “A Little Extra” Dorm Collection, a limited-edition line of back-to-campus décor inspired by superfans.
This collection has everything: A metallic “burrito wrap” throw blanket, bean bag chairs shaped like black and pinto beans, a chip-bag table lamp, a doormat, and more.

Guac is Still Extra
Chipotle is unwrapping its first-ever college rewards program, Chipotle U Rewards.
Interestingly, the program ties perks to key college milestones—like finals and graduation—making it the first national restaurant loyalty program built specifically for students.
To celebrate, Chipotle teamed up with Urban Outfitters for the “A Little Extra” Dorm Collection, a limited-edition line of back-to-campus décor inspired by superfans.
This collection has everything: A metallic “burrito wrap” throw blanket, bean bag chairs shaped like black and pinto beans, a chip-bag table lamp, a doormat, and more.

Perks of Being a Computer
De’Longhi’s high-end coffee machines are technically computers.
Well, they do process data, store information, give outputs, and run programs. They also happen to brew coffee.
Since U.S. law exempts “computers” from certain tariffs, LOLA MullenLowe agency rebranded the coffee machines as computers.
They took bitter tariffs and turned them into a whole latte brand flavor (sorry).

Summer Like It’s 1999
Instacart is closing out its nostalgic nineties campaign with a one-night-only concert with Third Eye Blind at Terminal 5 in New York City on September 4.
The free show will feature a full set by 3EB, including “Semi-Charmed Life,” which doubled as the soundtrack for Instacart’s summer campaign.
There will be neon-lit entry tunnels, retro-inspired cocktails, butterfly clips and frosted tips courtesy of Frosted Flakes, Slice Healthy Soda, Capri Sun, Dunkaroos, Lunchables, and more.
It’s gonna be so last century.

Plop Art
IKEA is opening a new store in Brighton, U.K. Incidentally, Brighton has a bit of a seagull problem.
So, in celebration, IKEA has dropped a fresh campaign (by Mother London with photographer Lydia Whitmore) featuring furniture items decorated with hand-painted bird sh*t. Or “plop art.”
That’s one way to resonate with locals and tourists alike.

Ch-Ch-Ch-Chia!
Shave brand Billie has partnered up with Chia Pet for a warm and fuzzy nostalgia play.
The $25.99 limited-edition terracotta planter features a Billie figurine whose armpits sprout lush green “hair” when watered, paired with the tagline, “Grow it and show it.”
“We wanted something whimsical and playful that still reinforced our message,” said Catherine Wolpe, Billie’s co-general manager.

ALDI Labubu
We all have a fever and the only prescription is the ALDI Labubu merch.
The supermarket chain teased pics on Instagram of the wildly popular plush toy du jour dressed in full ALDI-branded fits. We’re talking bucket hats, sweats, slides, tote bags, and logo sneakers.
The post racked up tens of thousands of likes, and now ALDI is letting fans enter to win surprise Labubu-themed merch for free.
Winners will get mystery merch shipped straight from ALDI HQ. Run, don’t walk… giveaway ends today.

Don’t Let It Get to Your Head
We know you’re sick of hearing about inflation, but…
Airheads is reviving their early 2000s “head inflation ads” with four new social videos in collaboration with Highdive and director Harold Einstein.
The updated creative leans into the irreverent visual gag that made Airheads famous with millennials: heads literally inflating after a bite.
“People never forgot the head inflation ads,” says Highdive co-founder Chad Broude. “That recall is gold for a brand.”
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