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Deciding how often to publish a new podcast episode? Well… follow up: what does your audience actually consume?

Bumper recommends using your average episodes per verified listener as a deciding metric. This measures how many episodes a typical listener plays over a given time period (weekly or monthly) based on actual platform engagement, not just downloads.

A show might publish 4–6 episodes in a month, yet the average listener only tunes into 2 of them. When your publishing frequency far exceeds what your listeners play, you could be overproducing relative to audience appetite… and even increase the likelihood that automatic downloads stop.

Consistency still matters, but so does alignment with your audience’s behavior and your production capacity.

Here’s a quick overview to help you think about frequency:

• Daily or weekday releases: high frequency for news and short‑form shows
• Weekly episodes: the most common for serials and recurring formats
• Bi‑weekly or monthly: good for deeper or long‑form content
• Seasonal batches: focused runs with breaks in between

Know your numbers, match your audience’s listening habits, and choose a schedule you can actually pull off. Get the full scoop at Bumper.

Writizzy is a minimalist blogging platform for distraction‑free writing.

It’s got a clean editor, fast performance, and easy publishing, plus built‑in newsletter support, privacy‑friendly analytics, and threaded comments, if you want.

It lets you import from WordPress, Ghost, or Substack and export your content anytime. It also handles essentials like custom domains, automatic RSS feeds, and SEO‑ready output automatically.

There’s a free tier, with options to upgrade for more storage, analytics, and subscriber features.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Danielle Blanchette, Digital Summit (2025)

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

You know what? Whatever. Vaseline x Red Lobster, hell yeah.

There’s a limited-time, reservation-only “Kissing Booth” experience at Red Lobster’s Times Square location from February 10–12, and it includes a five-course prix-fixe menu of the chain’s favorite dishes, themed cocktails, and Vaseline’s Limited Edition Valentine’s Day Lip Therapy collection.

Standard Oil Company, 1963