Do Ya Know?
Where does the fashion convention “never wear white after Labor Day” come from?
Trending Stories
SOCIAL
🫥 Bluesky goes dark in Mississippi over age verification law.
👀 Instagram adds retention metrics for Reels.
🦉 Duolingo’s Zaria Parvez joins DoorDash.
📎 Instagram adds Reels linking for multipart content.
BRANDS
🦅 American Eagle bets on Taylor Swift’s fiancé for new campaign.
🤪 Ikea’s most Ikea product ever? This meatball plate.
🌍 Report: Brands are improving in cultural fluency.
👰♀️ Brands were ready for Taylor Swift’s engagement.
👔 J.Crew used AI to counterfeit their own vibes.
LOGOS
🥞 Here’s what’s next for Cracker Barrel after the logo controversy.
🏀 At long last, Nike reveals Caitlin Clark’s logo.
FYI
📺 The future of streaming is different ad loads for each viewer.
💸 4 insiders explain how they would invest a $500,000 ad budget right now.
What We Learned
Monday: Data shows that emotional ads increase sales for high-price, high-quality products, while informational ads are more effective for low-price, lower-quality products. Let’s break down the logic.
Tuesday: Inbox Collective asked 20+ newsletter operators what they wish they’d known before starting a newsletter. The biggest theme: Don’t wait for perfect. Launch quickly, listen to readers, and improve iteratively. Here are 5 pieces of advice veteran newsletter publishers wish they’d heard sooner.
Wednesday: Getting featured in AI-generated answers comes down to being visible where LLMs learn: high-ranking content, authoritative sites, Reddit threads, YouTube videos, and trusted publications. Early adopters are already seeing 8–10% of traffic coming from AI mentions. Here are 10 proven ways to increase your AI visibility.
Thursday: Rather than AI replacing search, new research suggests AI tools actually drive more search activity; new ChatGPT users often increase their Google searches. Does this mean that AI tools are expanding the digital toolkit… and not cannibalizing search after all?
Now Streaming
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Ads from the Past
Betty Crocker, 1971
Did Ya Know?
Answer: The upper class returned from vacation to cities, where it was too dirty to wear white.
But you don’t have to take this Gilded Age advice. Carry a Tide Pen or something.
