Be in the Know
- TikTok to open a ‘Transparency Center’ where outside experts can examine its moderation practices
- Airport retailer OTG will use Amazon’s cashierless technology starting next week
- The EU wants to introduce a ‘right to repair’ for phones and tablets by 2021
- India used facial recognition tech to identify 1,100 individuals at a recent riot
Web design is about more than just looks [Interview]
Whoa, the webpage design interview beat out the food subscription article by twenty votes! And we gotta say, we were a bit surprised. Anyway, here is a link to “6 Food Subscription Box Marketing Tactics that Any Business Can Use” in case you want to check it out yourself.
Impact interviewed their senior UX Designer to help debunk all those misconceptions with webpage design. We’re diving straight in with the highpoints of this awesome interview.
- Design is about more than aesthetics. There’s a deeper strategy in designing a site than the pretty aesthetics your eyes see like user experience, user interaction, content interpretation and call to actions. Pretty is nice, but functionality pays off.
- Your homepage is not your only point of entry. Take a holistic approach to your site. Design your website like it could be the first piece that someone interacts with. Ask yourself – Will a newbie understand the business if they come in on a page other than the homepage? Do you take new visitors on a clear journey throughout your site?
- How clients can help the design process. Step one is setting up a brainstorming session and encourage the client to bring inspiration or example sites.
- How to handle fresh design trends. Trends are tricky because they come and go. Focus on being clear and concise with a great experience for your audience. The last thing you want is to invest a lot for a new, trendy site only for the trend to be distasteful in 3 months.
- Beware of this dated design element. Good grief, stop with the long shadow illustration – aka the icons with really long shadows.
- Timeless elements to take advantage of. Heavy, bold typography is being used to help communicate headers and other important ideas that create a hierarchy. Doing this guides visitors through the pages on your site and communicates messaging clearly. Another element here to stay is utilizing white space.
Catch the full interview by clicking through!
Marvel
No, we’re not going to ramble about the superhero universe. Although, for the record, we could. See we stumbled across this web design tool called Marvel. It seems most useful in producing quick ideas, refining an interface, or building prototypes. This all-online tool allows you to…
- Create beautiful wireframes, mockups, website or app prototypes for any device right from your browser.
- Share work by showcasing the user journey and site hierarchy with realistic interactions. And no coding required.
- Optimize your design-to-development process with our Handoff tool.
- Give your team and stakeholders full visibility across every project.
- Collaborate on each stage of the design process unified in one platform
Marvel has a variety of pricing options, but there is a free version with one user on one project.
Watch
Lost In The Countryside
When is the last time you got lost? Was it while you were out exploring a new city? A corn maze perhaps? Either way, your phone may have helped in some way or another to set you back on your path.
That’s exactly what Google shows us in this funny ad with Jack Whitehall and Michael Dapaah. They’re lost and they have their phones, but they’re only allowed to use their voices to get back to the city. Fingers crossed they have plenty of battery life!
“What separates design from art is that design is meant to be… functional.”
Cameron Moll
