Listen
The Strongest Predictors of Marketing Success
Don’t get us wrong, we know everyone reading this newsletter is a successful marketer. But, we all want to be a little more successful, right?
CoSchedule recently did a whole lotta research on what makes successful marketers successful. They actually surveyed 1,597(!) marketers to find out.
It turns out, being a successful marketer mostly comes down to setting goals. Aaaand that’s all you need to know for today’s Listen.
Kidding.
Here’s what else you need to know:
- (3:44) Coschedule published The State of Marketing Strategy report in which they surveyed over 1,000 marketers to find out which factors are most and least correlated with marketing success.
- (6:40) Top marketers absolutely document their strategy. Marketers who actually document their strategy are 538% more likely to see success.
- (8:00) Okay, so why does documenting your strategy matter so much? It turns out, people who write down and share their goals and strategy are 33% more likely to achieve those goals.
- (12:04) Successful marketers are 4.3x more likely to set goals.
- (12:54) The key takeaway here is that goals are so important. It might not be the most groundbreaking advice, but it’s clearly super important.
- (14:32) Set the right goals by focusing on the goals that will absolutely make a difference in your company’s bottom line.
- (15:47) Here’s one thing you might not know: successful marketers are 242% more likely to report conducting research at least once per quarter than marketers who are unsuccessful.
- (19:18) The best marketers embrace reality (times, they are a-changing) and enjoy being proven wrong.
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Read
8 Experiential Marketing Campaigns You’ll Wish You Experienced
It’s Friday, so we’re having a little fun with it today (I mean, we have fun every day, and don’t you dare tell our boss otherwise).
But today’s Read is serving up some seriously entertaining examples of companies taking experiential marketing to a whole new level. Hands-on, tangible, and wildly clever, these marketing efforts do a bang-up job at inviting their audience to experience each brand and what they represent. From an interactive funhouse to cupcake payments to a charity donation billboard, each campaign also comes with a handy “takeaways for marketers” section.
Here are a few of our faves from the article:
- Refinery29: 29Rooms — Color us amazed by the perfectly curated and colorful rooms at Ref 29’s “29Rooms” event this year. Aptly named “Turn It Into Art”, attendees were encouraged to enter each room and use the surroundings to create something.
- Lean Cuisine: #WeighThis — Using scales that were actually small boards, women were invited to write down how they really wanted to be weighed…not by numbers, but by their accomplishments. They could then hang said board proudly alongside other women’s achievements.
- Misereor: Charity Donation Billboard — Knowing how often we don’t have cash, German relief NGO Misereor decided to put our plastic-wielding habits to good use with its charitable giving billboard. Swipe a loaf of bread and watch a slice be cut away, signifying your donation toward hunger relief.
- Zappos: “Google Cupcake Ambush” — We kind of don’t want to spoil this one for you…
Watch
A Non-Millennial in a Millennial World
[To the tune of Material Girl] ‘Cause we are living in a millennial world, and I am a millennial girl…
Anyyyyway, today’s Watch is one we think everyone can relate to — millennial or not. Coming from Argentina’s ZonaJobs, the message and jokes are undoubtedly universal as we bear witness to a middle-aged man struggling with modern work culture.
Cue: perplexed stares at dogs and ping-pong tables in the office, showing up to an empty building during “home office day” (see also: WFH day), and the uncomfortable reality of bean bag chairs (his opinions, not ours).
It ends with the perfect message: The job has changed but the place to look for one remains the same. Good one, ZonaJobs.
