Do Ya Know?
Which emoji should you avoid when communicating to Japanese audiences?
Trending Stories
SOCIAL
🚫 Meta-owned WhatsApp could be banned in Russia. Here’s why.
🙅 X restricts emojis in promoted posts.
💬 YouTube wants to start conversations with Reddit-style comment threads.
TECH
⚠️ The US government issues new directives on AI development.
👀 Meta won’t sign the EU code of practice agreement for AI.
🗣️ Netflix admits to using AI in one of its shows.
🔄 Work from phone: Chrome for iOS makes work vs. personal switching simpler.
CAMPAIGNS
🏀 How Jordan Brand is marking “40 Years of Greatness.”
💄 Revlon & Guy Fieri debut sauce gloss.
✨ Gen Z Is bra-skeptical, but Victoria’s Secret has a solution.
🫠 Häagen-Dazs’ beautifully melty OOH campaign.
LOL
🔥 Here are all the best reenactments of the Coldplay ‘kiss cam’ incident.
What We Learned
Monday: LinkedIn’s new report analyzed over 13,000 video ads to illuminate 5 essential principles behind good B2B video strategy. The report found that 73% of video completions and 49% of video engagement on LinkedIn are attributable to creative decisions, which means you can replicate success. Here’s how.
Tuesday: By leveraging specific one-click segmentation options, you can identify areas of wasted spend and optimize your campaigns. Try these five essential segmentation methods.
Wednesday: In a new report, NielsenIQ and World Data Lab illuminate the chronically overlooked consumer power of Gen X. Gen X is projected to lead global consumer spending through 2033, surpassing $20 trillion. They’re in their peak expenditure years, managing households, children, and aging parents. These are the crucial “X factors” that define them.
Thursday: In B2B marketing, the dark funnel is the part of the buyer’s journey that happens before a prospect ever contacts a vendor, accounting for nearly 73% of the entire process. Here’s what happens in the dark funnel.
The Conversation
Kristi posted: “Based on your clients numbers: How accurate or inflated do you think Google Maps location views are?”
Alysha posted: “Is there a Facebook group you would recommend that shares trending content—IG templates and audio that have worked for you?”
Susannah posted: “What mid-range social media scheduling tool are people using these days? We don’t need something with all the bells and whistles of Sprout.”
A member posted: “Has anyone had any issues with a TON of spam leads coming from Meta lead ad campaigns?”
Classifieds
Schedule a Classified Ad at your convenience.
For $99, you get 200 characters to share your stuff right in this spot.
Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.
Ads from the Past
General Electric, 1946
Did Ya Know?
Answer: 🏩
Turns out the “H” inside of a heart doesn’t signify “hospital.” It means Love Hotel. As in, pay by the hour.
