Be in the Know
Simple and Fast Ways to Elevate Your Content
Today is all about that CONTENT.
If you’re creating content to fill your website and social media pages without optimizing for conversions, it’s time to hit the pause button.
Let’s talk about a few ways to boost your content:
- Know your audience: Yep, you’ve heard it before and you’ll hear it again. Don’t take this step for granted. Knowing your audience will ensure you’re putting out the right content.
- Focus on titles: Not only do you need a catchy title, but your title has to reflect the crux of your article. When it comes to writing a killer title, think about these things: use numbers and stats, tease the reader (but don’t give it all away), use CoSchedule’s headline analyzer, and don’t be tempted by clickbait.
- Don’t focus on selling all the time: Love him or hate him, Gary Vaynerchuck knows a thing or two about this. In fact, he wrote a whole book about it (Jab, Jab, Jab, Right Hook). It’s all about giving your customers value without going in for the sale (hook) right away.
- Offer actual insight: Have you ever Googled something, clicked it and found yourself wondering why you just wasted your precious time? Don’t do that with your brand. Stay away from the fluff and keep the attention of your audience.
- Use data: Numbers are impactful and lead to clicks. For example, 1 in 4 Millennials and Gen Z-ers look on Instagram Stories for the products and services they want to buy. That’s a trend you’d likely be interested in as a marketer.
- Be mindful of structure: Make the return button (enter) your friend. Nobody wants to read a block of text. SEJ says, “longer paragraphs (up to 15 rows) are fine within articles or blog posts. For emails, 5 rows should be the limit.” Bullet points and images are also a great way to break up longer posts.
Check out a few more tips below.
Display Your Day’s Schedule on a Clock
Are you a visual person?
Willed Calendar allows you to use your phone calendar and reminders in one app, It’s a great way to see how your time is being allocated throughout the day. It’s free too.
The Person Who Fails the Most Wins
Y’all know Seth Godin, right?
Here’s a long-form video from 2011 with Seth and ‘Behind the Brand.’
There’s some absolute gold in here. Make sure you give it a watch.
What Else We’re Reading
- How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist.
Facebook Question of the Day
Rick says, “Can I ask this Carnie community for suggestions for short-form marketing podcasts that focus on marketing strategy, learning, and new tactics (besides Marketing School which has good moments on occasion)?”
“No guts, no story.”