Be in The Know
âïž FTC appeals ruling in Meta monopolization case.
đ§© X open sources its algorithm.
đž Beta advertisers begin testing ChatGPT ads with $1M budgets.
đș Netflix is rolling out a live voting feature.
đ Data: Most of Instagramâs ads ran on Reels in 2025.
đïž IKEA hides the prices in a new print and OOH campaign.
Addressing the âLink in Commentsâ Problem
LinkedIn, like most socials, has increasingly deprioritized external links, not just in posts but even in comments, because they want people to stay on the platform.
And before you think it, âlink in the first commentâ isnât an effective workaround anymore, because algorithms hide or bury those comments, making the links harder to see and reducing referral traffic.
SparkToro offers an approach focused on creating native content that sidesteps this penalty while still driving curiosity and value.
Hereâs how:
- Lead with value, not links: Create posts that donât include links anywhere, so they get full distribution and engagement without algorithmic suppression.
- Use âimplied linksâ: Focus the post on content that naturally leads interested users to search for or find your site on their own (mention your brand/term in a way that sticks).
- Craft engaging comment threads: Instead of saying âlink in comments đ,â write comments that spark real engagement. This helps the comment stay visible without explicitly calling attention to the link.
- Leverage thirdâparty engagement: Get collaborators or friends to add the comment with the link so it appears more organic and gains traction.
Check out this clever solution over at SparkToro.
Q for You
How are you most likely to adjust your content strategy on X, based on the open sourced algo?

Notchie
Notchie is a lightweight macOS teleprompter app that places your script right under your MacBookâs camera (in the area around the notch) so it looks like youâre locked in, even when youâre checking your line.
Tt uses voiceâsynced scrolling instead of a fixed speed, pausing and speeding up when you do, so delivery feels natural.
Best part is that the overlay stays invisible during screen sharing. đ€«
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âThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.â â Danielle Blanchette, Digital Summit (2025)
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Hersheyâs Goes for Gold
Itâs almost crying-about-sports season, you guys.
Hersheyâs is launching its first major creative campaign in eight years ahead of the 2026 Winter Olympics and Paralympics in Milano Cortina.
The new platform is âHersheyâs. Itâs Your Happy Place,â and opens with âHappiness Is the Real Gold,â featuring U.S. Olympic and Paralympic athletes and their families.
The creative work taps into both emotional storytelling about finding joy beyond big wins, and it offers a welcome dose of global optimism.
Weâre getting limitedâedition chocolate medals wrapped in gold foil, special giveaways at Hersheyâs Chocolate World, and limited drops through its store and TikTok Shop, too.
There will also be digitalâfirst and realâtime content across social, immersive formats, and athlete channels throughout the games.
Ads from The Past

Tasterâs Choice, 1974



