Be in The Know
⚖️ FTC appeals ruling in Meta monopolization case.
đź§© X open sources its algorithm.
đź’¸ Beta advertisers begin testing ChatGPT ads with $1M budgets.
📺 Netflix is rolling out a live voting feature.
📊 Data: Most of Instagram’s ads ran on Reels in 2025.
🛋️ IKEA hides the prices in a new print and OOH campaign.
Addressing the “Link in Comments” Problem
LinkedIn, like most socials, has increasingly deprioritized external links, not just in posts but even in comments, because they want people to stay on the platform.
And before you think it, “link in the first comment” isn’t an effective workaround anymore, because algorithms hide or bury those comments, making the links harder to see and reducing referral traffic.
SparkToro offers an approach focused on creating native content that sidesteps this penalty while still driving curiosity and value.
Here’s how:
- Lead with value, not links: Create posts that don’t include links anywhere, so they get full distribution and engagement without algorithmic suppression.
- Use “implied links”: Focus the post on content that naturally leads interested users to search for or find your site on their own (mention your brand/term in a way that sticks).
- Craft engaging comment threads: Instead of saying “link in comments 👇,” write comments that spark real engagement. This helps the comment stay visible without explicitly calling attention to the link.
- Leverage third‑party engagement: Get collaborators or friends to add the comment with the link so it appears more organic and gains traction.
Check out this clever solution over at SparkToro.
Q for You
How are you most likely to adjust your content strategy on X, based on the open sourced algo?

Notchie
Notchie is a lightweight macOS teleprompter app that places your script right under your MacBook’s camera (in the area around the notch) so it looks like you’re locked in, even when you’re checking your line.
Tt uses voice‑synced scrolling instead of a fixed speed, pausing and speeding up when you do, so delivery feels natural.
Best part is that the overlay stays invisible during screen sharing. 🤫
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Hershey’s Goes for Gold
It’s almost crying-about-sports season, you guys.
Hershey’s is launching its first major creative campaign in eight years ahead of the 2026 Winter Olympics and Paralympics in Milano Cortina.
The new platform is “Hershey’s. It’s Your Happy Place,” and opens with “Happiness Is the Real Gold,” featuring U.S. Olympic and Paralympic athletes and their families.
The creative work taps into both emotional storytelling about finding joy beyond big wins, and it offers a welcome dose of global optimism.
We’re getting limited‑edition chocolate medals wrapped in gold foil, special giveaways at Hershey’s Chocolate World, and limited drops through its store and TikTok Shop, too.
There will also be digital‑first and real‑time content across social, immersive formats, and athlete channels throughout the games.
Ads from The Past

Taster’s Choice, 1974



