Be in The Know
🛄 Southwest bites back about its bag policy in a “glib” social post.
🤯 WTF is going on at Madwell right now?
🤝 Oracle emerges as most likely partner for US TikTok deal.
📉 Report: TikTok’s CPM has dropped by 80% YOY.
📈 Meanwhile, YouTube Shorts viewership is up 25% YOY.
💸 Facebook rolls out Stories monetization to all creators.
🔎 FYI: Google has launched its first search core update of 2025.
🚀 The prize for X’s March Madness Bracket Challenge is a trip to Mars.
💰 Influencer spend to surpass $10B this year.
📬 Newsletters continue to take off—and so do their ad tools.
🎙️ Why Netflix is making a play for video podcasts.
🖼️ People are using Google’s new AI model to remove watermarks from images.
🍗 KFC gets weird in a cultish new campaign.
🏎️ Lewis Hamilton recreates a scene from Ferris Bueller’s Day Off.
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Q for You
Riverside
Here’s a tool we’re seriously loving right now for producing The Daily Carnage Show.
Riverside is an all-in-one platform for recording studio-quality video and audio for your podcasts, video interviews, webinars, social media clips, etc.
You can record separate tracks locally in up to 4K for crisp quality. And with text-based editing and AI-generated show notes and captions, the post-production is quick and easy for the many-hatted-marketer.
You can even use the “Magic Clips” feature to repurpose content into bite-sized social videos or searchable transcripts to maximize your reach.
No steep learning curve, no juggling multiple apps, and no A/V engineering. Highly recommend. 😅
Watch
Screen Time
You know what? Buffalo Wild Wings really does have a lot of TVs.
The chain is staking its claim as the ultimate March Madness destination with its latest campaign, “So Many TVs. Not Enough Eyes.”
At the heart of the push is a 30-second infomercial-style ad featuring CGI buffalo mascot Hank, who pitches quirky “B-Dubs Vision Goggles” designed to help fans watch every game at once.
Two 15-second spots highlight the goggles’ fun-yet-funky appeal, with physical goggles available for $9.99 via a microsite.
The campaign, created with agency Anomaly, spans TV, influencers, social, and even includes a Snapchat Lens to engage younger fans starting March 20.
