Do Ya Know?
An LLM visitor is worth how much more than an organic search visitor?
Titanium Lion Winners Announced Tonight
The Cannes Lions festival wraps up tonight!
You can pregame the final awards ceremony by streaming the latest episode of The Daily Carnage Show, where Shannon covers our Top 8 picks for that elite Titanium Lion. Que la meilleure campagne gagne!
🎙️ Stream it now (19 min):
Trending Stories
PAID SOCIAL
📢 WhatsApp is officially getting ads.
🌱 TikTok partners with Scope3 to help advertisers reduce campaign emissions.
🎬 YouTube’s Open Call lets brands request custom sponcon.
SOCIAL
📹 Meta announces that all Facebook videos will be shared as Reels.
🔗 How Instagram built (and potentially restricted) the link-in-bio industry.
😬 People are accidentally making their Meta AI chats public on Facebook.
CANNES LIONS
😍 Browse all the entries, winners, and Grand Prix prizes from this year’s festival.
🧠 Cannes Lions sessions warn of cataclysmic AI scenarios.
👀 4 advertising trends to watch at Cannes Lions 2025.
CURRENT EVENTS
❓ Juneteenth’s corporate sponsorships fade just 4 years after becoming a holiday.
🌆 How LA’s hispanic agencies are responding to ICE raids.
What We Learned
Monday: To celebrate Instagram’s 15th anniversary, the platform is rolling out new features and initiatives to stimulate creativity while reducing performance anxiety (aka cringe)—like trial Reels for all, “quiet” posts, grid reordering, Spotify integrations, and a new Stories font.
- 💡 According to our poll, 38% of respondents are currently using Meta’s new Edits app.
Wednesday: All the major platforms are racing to integrate AI-powered tools directly into their ad products to streamline everything from copy and image generation to full campaign automation (often with just a URL or product description). Here’s how Meta, TikTok, X, Pinterest, LinkedIn, Snapchat, and Google are each approaching AI for advertisers.
- 💡 According to our poll, 57% of respondents have NOT yet used AI to generate assets for social campaigns.
Classifieds
For $99, you get 200 characters to share your stuff right in this spot.
Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.
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Did Ya Know?
Answer: 4x
Actually, LLM visitors are 4.4x as valuable as organic search visitors. Satisfy the bots!
