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The Daily Carnage

august 21, 2025

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The new engagement metric?

Do Ya Know?

Happy BTS season, Carnies.

What year was the eraser added to the iconic Dixon pencil?

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What We Learned

Monday: Buffer analyzed over 2 million posts from 100,000+ accounts and found that the more you post, the more likely you are to grow. But the sweet spot isn’t necessarily ā€œas much as possible.ā€ Data reveals that posting 3–5 times per week is the ideal balance between reach, growth, and sustainability.Ā Here’s the breakdown.

Tuesday: B2B marketers are notorious for overcomplicating copy (while users are quietly bouncing). Instead of leaning into features, jargon, and company backstory, try a sharper, more modern formula: What do I get? > How can I use it? > Why should I believe you?

Wednesday: Effective content research goes far beyond quick Google searches. It means deeply understanding your audience’s needs, analyzing competitors, spotting gaps in the market, and sourcing trustworthy data. Here’s how to do it right.

Thursday: High traffic might look good on a slide deck, but if the majority of those visitors bounce or never intend to buy, the value is close to zero. What matters more is intent. When you attract people who genuinely align with your product or service, you’re far more likely to see meaningful results. Here are a few ways to shift your strategy.

Carnage Connections #69

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Carnage Connections #69

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Ads From the Past

Ads from the Past

Texcel Tape, 1950

Texcel Tape, 1950

Did Ya Know?

Answer: 1876.

And then, in 1913, Dixon introduced the yellow No. 2 Ticonderoga pencil.

It’s original brass ferrule was temporarily changed to green plastic during World War II rationing. After the war, they brought back the metal but but retained that delightful green coloring.

Read more

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