Do Ya Know?
Happy BTS season, Carnies.
What year was the eraser added to the iconic Dixon pencil?
Trending Stories š„
META
šø Instagram considersĀ counting screenshotsĀ in its engagement metrics.
- According to our poll, 47% of marketers would find this metric useful.
šÆ Meta furtherĀ consolidatesĀ ad-targeting options.
šĀ Metaās AI translationsĀ automatically dub and lip sync Reels into other languages.
- According to our poll, 33% of marketers avoid AI translation.
INDUSTRY
š° Search.com justĀ outbid PerplexityĀ with a $35B Chrome takeover offer.
š¦ Duolingo social guruĀ Zaria ParvezĀ exits.
š Opinion: TheĀ golden age of social mediaĀ is over, and smart brands are already moving on.
š Google AI Overviews linked toĀ 25% drop in publisher referral traffic, new data shows.
CAMPAIGNS
š e.l.f. Cosmetics, under fire forĀ the Matt Rife ad, says āwe missed the mark.ā
ā¤ļøāš„ TheĀ marketerās guideĀ to Taylor Swiftās Life of a Showgirl era.
š„ The Olympics gives sponsorsĀ venue naming rightsĀ for first time.
š§ Spotify just redesigned the way youāllĀ ālistenā to audiobooks.
What We Learned
Monday: Buffer analyzed over 2 million posts from 100,000+ accounts and found that the more you post, the more likely you are to grow. But the sweet spot isnāt necessarily āas much as possible.ā Data reveals that posting 3ā5 times per week is the ideal balance between reach, growth, and sustainability.Ā Hereās the breakdown.
Tuesday: B2B marketers are notorious for overcomplicating copy (while users are quietly bouncing). Instead of leaning into features, jargon, and company backstory, try a sharper, more modern formula: What do I get? > How can I use it? > Why should I believe you?
Wednesday: Effective content research goes far beyond quick Google searches. It means deeply understanding your audienceās needs, analyzing competitors, spotting gaps in the market, and sourcing trustworthy data. Hereās how to do it right.
Thursday: High traffic might look good on a slide deck, but if the majority of those visitors bounce or never intend to buy, the value is close to zero. What matters more is intent. When you attract people who genuinely align with your product or service, youāre far more likely to see meaningful results. Here are a few ways to shift your strategy.
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āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.ā ā Danielle Blanchette, Digital Summit (2025)
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Ads from the Past

Texcel Tape, 1950
Did Ya Know?
Answer: 1876.
And then, in 1913, Dixon introduced the yellow No. 2 Ticonderoga pencil.
Itās original brass ferrule was temporarily changed to green plastic during World War II rationing. After the war, they brought back the metal but but retained that delightful green coloring.



