🚀 UpScrolled’s founder says the social network has zoomed past 2.5M users.

🔍 Meta improves discoverability on Creator Marketplace.

🤖 LinkedIn shares insights on AI search visibility.

🏈 Super Bowl ads are marketing to the algorithms.

🍔 Big game teaser: GrubHub permanently drops delivery fees on orders over $50.

🍟 McDonald’s will drop free McNugget Caviar kits on Feb 10. Yeah, really.

Liquid content: Instead of a publishing traditional article, publishers are increasingly publishing info that can flow across formats and surfaces and be reshaped into summaries, audio, video, chat responses, or personalized briefings in real time, based on who’s consuming it, when, and how.

We’re talking about stories that adapt to context, location, time, and interaction. Think of stories now as flexible “atomic” content units, not documents.

What’s behind the shift? Yep, you guessed it.

Agentic AI browsers and answer engines are already liquifying content by pulling, summarizing, and recombining reporting on the fly. That’s what audiences want. Static articles risk becoming invisible, and authors that don’t get on board risk their content powering experiences they don’t own.

And beyond just repackaging for the medium, true liquid content adapts to individual users’ habits, preferences, and intent. That’s why simply turning articles into audio doesn’t really count (that’s more like multimodality). Liquid content is dynamic, personalized, and continuously evolving.

What liquid content unlocks (and complicates):

• Faster, lower-friction access to information
• Personalized formats (bullet points, audio, video) by moment or mindset
• New product experiences beyond pages and placements
• Serious challenges around accuracy, editorial control, and ownership
• Organizational change across editorial, product, and tech teams

And if that hasn’t liquified your brain, take a closer look at Digiday.

ChaChing’s whole thing is that it cuts Stripe’s billing features by 50 percent, while letting you maintain your payment processing with Stripe.

It’s a modern billing platform for teams who want subscription billing to stay simple and affordable instead of turning into a second product to maintain.

Basically, it strips out Stripe’s “billing tax” while keeping the essentials solid and scalable. Migrating is clean and only takes a few minutes.

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As we reported, Heinz dropped “Kegchup” last month, which is a dispenser for a whole ass keg of ketchup.

Well, Heineken felt a little threatened by the category encroachment, so they’re answering now with a social post parodying Heinz’s signature style.

The caption:

“Just won a keg filled with ketchup?
Comment below and we’ll upgrade it to a Heineken keg. @heinz”

Someone out there is making out like a bandit.

Kellogg’s, 1957