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The Daily Carnage

september 25, 2025

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What We Learned

Monday: Does advertising actually sway consumers through emotional inception? Kevin Simler argues that most ads are just too passive to really alter our desires. Instead, ads shape the broader cultural landscape, signaling social meanings that influence how products are perceived in public. Here’s what really works.

Tuesday: Your homepage is like a conversation starter. In just seconds, it needs to capture attention, explain who you are, and encourage the next step without overwhelming the user. Here are 14 critical homepage elements.

Wednesday: With the right tweaks your email marketing process, you can double your open rate in 4 weeks (or at least bump it 20–30%) while also boosting CTR. Here’s the 3-step system.

Thursday: Everyone knows small biz is where the real creativity lives. You don’t need a huge marketing budget for a memorable promotion. Get some scrappy inspo from these small biz promotion ideas.

Carnage Connections #74

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Carnage Connections #74

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Facebook Group Friday

The Conversation

Gus posted: “Are you, or can you recommend, a consultant for setting up Brandwatch correctly the first time?”

Bayleigh posted: “Do any of you follow any Youtubers that demo/compare different digital marketing tools without every video being sponsored or trying to sell a course?”

Nicole posted: “Do any of you use Microsoft Copilot? I just stumbled upon it and tried to create stories, presentations, etc. and every time I try it, says ‘The feature is very popular right now. Please try again later.’”

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Ads From the Past

Ads from the Past

Exxon, 1973

Exxon, 1973

Did Ya Know?

Answer: TikTok loses 3% of user base ahead of U.S. deal.

In fact, Instagram did reach 3B, Snapchat has crazy selfie game, and social spend is going strong.

Read more

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