Want Fries with That?

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You Want Fries with That?

We love a good path-to-success story, which is why we’re fans of the podcast series How I Built This. Charming interviews with innovators and entrepreneurs, chronicling their popular businesses, companies, and brands.

Today, we’re talkin’ burgers. It’s the story of Jerry Murrell, who opened a tiny burger joint in suburban Virginia with his four sons. Five guys flipping hamburgers? Yup, today’s Listen is about Five Guys –  one of the fastest-growing restaurant chains in the US, with over 1,400 locations worldwide.

It started simple and small, inspired by a fellow burger dude named “Push ‘Em Up Tony” with a  restaurant that only sold hamburgers.

We think you’ll feel inspired, too. (And probably really hungry.)

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Peek Inside a Multi-Million Dollar Growth Strategy

Whatchu know about Intercom? Probably not a lot, but you’ve likely seen their icon on a ton of websites. Surprisingly, they’re one of the fastest growing SaaS startups ever. Slack is the only SaaS that has grown faster. In just a few years, Intercom has gone from $0 to $50 million in annual recurring revenue. That’s some serious cheddar.

So how did they do it? By sticking to a well-defined marketing strategy.

Today’s Read breaks down every step Intercom took to grow their company so quickly. Here are all 8 steps, but we recommend you read this one.

1. Use Dynamic Keyword Insertion on your landing pages
2. Steal your competitors’ traffic with “alternative” landing pages
3. Use “The Core Problem Framework” as part of your keyword strategy
4. Write original, thought-provoking branded content to get social shares
5. The “Next Step CTA” Method (We love this strategy)
6. Have an offsite content strategy to get your content seen by a new audience
7. Focus on high buy intent keywords if you want to be successful without a big ad budget
8. Convert your traffic into customers matching your Landing Page with 1 of the 5 levels of market awareness

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How to Get Traffic to Your Online Store

It’s break time. As in, I-can’t-possibly-work-on-this-project-anymore-so-I’m-gonna-surf-the web-break time. Sometimes, a sale on your favorite site is just too hard to ignore (especially when it falls on a payday). Well, your secret is safe with us. We may or may not have just bought fidget spinners for the office.

In other words, e-commerce has captivated our minds and will continue to do so. As marketers, we have to adapt. Today’s Watch with Brian Dean provides in-depth advice on correctly using e-commerce SEO to push more traffic to online stores.

Here are a few points Dean explores during the video:   

1. Domain Authority
2. Product Page Optimization
3. Including 1000 words of content on your most important product pages
4. Including your keyword 3-5x per page

Don’t miss out on all the juicy details!

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