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The 4 Ps of Marketing… Reimagined

SEPTEMBER 15, 2025

You know the classic four Ps. Product, price, place, and promotion have guided marketing for decades. But we’re in a new era.

Algorithms, intelligent agents, and real-time data are forcing us to rethink how we create value, reach audiences, and maintain trust.

Let’s remix the 4 Ps:

Product: AI-enhanced innovation and customization
Products are no longer static. Now, AI allows consumers to personalize designs, features, and experiences at scale. Every customer interaction is a creative collaboration.
Price: Dynamic, personal, and transparent
AI-driven pricing optimizes in real time, balancing margins, stock levels, and consumer willingness to pay. The challenge now is trust: dynamic, personalized pricing can delight or alienate.
Place: Smart, adaptive distribution
Place is no longer just a physical or digital location. Smart distribution leverages AI to optimize inventory, highlight products, and engage both humans and machines.
Promotion: From messages to machine-mediated influence
Promotion must persuade humans and be discoverable by machines. It’s all about structured, legible assets, a strong brand footprint, and narratives that resonate emotionally while feeding AI.

Unlock Serendipity in Marketing

SEPTEMBER 15, 2025

✨Serendipity✨ happens when an experience is enjoyable, unexpected, and inexplicable. It feels almost magical because it resists easy explanation.

For marketers, this means resisting the urge to over-explain or over-engineer the “why” behind product experiences. Instead, the goal is to leave just enough mystery to spark delight.

Serendipity can deepen emotional connection to a brand. The art lies in balancing joy with ambiguity, ensuring the moment feels organic rather than orchestrated.

Here are some tips for unlocking serendipity:

✨ Add joy in unlikely contexts. Offer a small surprise in an environment where it doesn’t belong (chocolate at a bank, not a candy store).
✨ Embrace unpredictability. Deliver moments of surprise that feel low-probability.
✨ Resist over-explaining. Avoid broadcasting that an experience was algorithmically curated or “chosen just for you.” Leave room for mystery.
✨ Balance personalization with randomness. Dial down the obviousness of recommendations to let consumers “discover” on their own.
✨ Test for context fit. Ensure the moment is not only surprising, but enjoyable and appropriate.

Retargeting With the Reddit Pixel

SEPTEMBER 11, 2025

Reddit has over 400 million weekly active users across thousands of niche communities. The Reddit Pixel offers a cost-effective alternative to retarget high-intent visitors and drive conversions.

Retargeting ads differ from standard Reddit campaigns because they focus on “warm” audiences—users who have already shown interest—rather than cold prospects. This enables more personalized, direct messaging designed to nudge users toward actions like demo requests or content downloads.

Here’s how to build an effective Reddit retargeting strategy:

Install the Reddit Pixel: Manually on your website or via Google Tag Manager.
Verify and test: Use the Reddit Pixel Helper to ensure proper setup and no duplicate tracking.
Configure conversion events: Track leads, downloads, demo requests, and other mid- or bottom-funnel actions.
Build custom audiences: Segment by page visits, content engagement, abandoned forms, or high-intent actions.
Launch retargeting ads: Optimize for conversions with authentic messaging that aligns with Reddit’s community culture.

This allows you to nurture prospects through long sales cycles, lower cost-per-lead, and maximize return on ad spend.

YouTube: Creative Maximalism is The Moment

SEPTEMBER 10, 2025

YouTube’s latest Culture & Trends report, “The Next Generation of Creativity: A Maximalist Moment Reshaping Culture,” explores how younger audiences (especially teens) are redefining content through creative maximalism.

This generation has grown up with YouTube as a constant and thrives on participatory, networked media. Rather than just consuming content, they actively shape it, curate it, and remix it.

Here are four defining elements of creative maximalism:

Audio/visual complexity: Dense layers of info and rapid-fire editing that pack content with visual and auditory stimuli.
Narrative co-creation: Decentralized storytelling where fans and creators jointly drive sprawling worlds, characters, and plot lines.
Internet-referential: Humor and ideas built on nuanced layers of online in-jokes, memes, and layered cultural nods.
Globally influenced: Fusion of cultural references from around the world, creating mashups that transcend local contexts

Over Half of Consumers Distrust AI Search

SEPTEMBER 8, 2025

More than half of consumers don’t fully trust AI-powered search results, according to a new Gartner survey.

Fifty-three percent of U.S. respondents expressed skepticism about the reliability and impartiality of AI-driven summaries, while 41% said these overviews actually make searching more frustrating than traditional methods.

The survey of 377 consumers, conducted in June–July 2025, also found a strong preference for user control: 61% want the option to toggle AI summaries on or off. This reinforces that consumers don’t just want answers—they want choice in how they find them.

So, how can we respond?

Prioritize authority: Publish accurate, in-depth content that demonstrates expertise.
Be transparent: Make sources and methodologies clear to build trust.
Optimize for both worlds: Structure content for traditional SEO and AI-driven summaries.
Diversify channels: Invest in multichannel discoverability beyond search.
Respect user choice: Provide clear, user-friendly pathways outside of AI-driven experiences.

Advice from The Wimbledon Social Team

SEPTEMBER 8, 2025

Wimbledon’s social team is killing it.

Over six weeks, the tournament produced nearly 6,000 posts across platforms, generating 144 million engagements, 2.7 billion video views, and 2.3 million new followers.

The philosophy is simple: “Posted is better than perfect.”

Rachel Karten caught up with Will Giles, Managing Editor of Digital Content at Wimbledon, to get the download.

At the core of their system is a three-tier content framework they call Campfire, Bonfire, Firework:

Campfire: High-frequency, low-lift content (like quick match highlights) that fuels steady engagement with existing fans.
Bonfire: Lower-frequency, more creatively elevated content designed to reach beyond core communities.
Firework: High-impact, low-volume moments that generate buzz, new audience reach, and off-platform activity.

And equally important are their operational principles:

Trust and minimal approvals during the tournament. (Yes, please).
Clear, role-based responsibilities.
A newsroom mindset for quick-turn creativity.
A focus on emotion over production when it comes to storytelling.

The takeaway for social pros? Structure breeds freedom.

Reddit Pro Goes Mobile

SEPTEMBER 4, 2025

Reddit is now the #1 most cited source across major AI platforms, meaning customer recommendations are increasingly shaped by conversations happening in subreddits.

Consequently, Reddit is rolling out a huge update its business suite, going mobile to offer real-time monitoring, smarter insights, and practical guidance for engaging authentically.

Here’s what’s new in Reddit Pro:

Mobile access: Track mentions of your brand and trending industry topics directly from iOS, with Android coming soon.
Performance insights for comments: Understand which responses resonate most, helping you refine your engagement strategy.
Reddit Pro Organic Playbook: A guide to Reddit culture, best practices, and ways to avoid common pitfalls.

Just one organic brand post per week can boost positive user conversations by 3.5%, while three thoughtful comments can lift sentiment by 2.2%. And we know that influence ripples beyond Reddit, shaping what AI tools surface when customers search.

How to Recession-Proof Your Brand

SEPTEMBER 3, 2025

Recession-proofing your brand starts with listening, and nowhere is consumer sentiment louder or faster than on social media.

Social is where users express financial anxiety openly, where thrift becomes aspirational, and where brands are scrutinized not just for price, but for their role in people’s daily lives.

Here’s a helpful framework from VaynerMedia North America’s senior strategist Estelle Levy:

Price as value: Thrift and moderation are badges of honor. Brands can reward resourcefulness and celebrate small wins.
Quality and efficacy: Every purchase is scrutinized. Transparency and proof points earn trust.
Convenience: Time is a currency. Simplify processes and demonstrate respect for consumers’ limited bandwidth.
Emotional value: Small indulgences matter. Position products as treats or moments of control in uncertain times.
Social value: Flexing is out, community is in. Brands that uplift and show up become indispensable.

How to Create Content for Search & Generative Engines

SEPTEMBER 2, 2025

Content needs to work for two different ecosystems: search engines and generative engines.

Search engines weigh everything from E-E-A-T signals to schema markup and link quality. Their inputs are usually short queries, and their outputs are lists of ranked URLs.

Gen AI, on the other hand, deals with richer prompts and provides human-like responses. But its citation layer is far simpler. Instead of ranking thousands of possible results, AI may pull from a much smaller pool of sources and often values co-citations (being mentioned alongside a term or brand) more than backlinks.

So, how do you serve both?

Structure content clearly with headings, subheadings, and logical flow.
Use semantic richness. Cover related keywords, entities, and FAQs.
Include concise summaries and takeaways to improve AI vectorization.
Format with Q&A or answer-driven sections, since AI often parses questions directly.
Build strong E-E-A-T signals for both authors and brands.
Leverage co-citations: being mentioned alongside relevant terms on authoritative sites.
Ensure accessibility and clean code, including metadata, alt text, and descriptive URLs.
Stay consistent across citations (addresses, names, details), since AI blends data sources.