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The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
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Microdramas Are Taking Over Marketing
Brands are spending big to turn TikTok scrollers into soap opera addicts. Microdramas — short, episodic video series built around characters, cliffhangers, romance, plot twists and ongoing stories — are becoming a serious marketing format. And brands like Crocs, JCPenney, Bilt, P&G and Dr Pepper are already...
