Happy Monday, folks☺️
We have some news. We’re taking a break. Not a long one, we promise. The Carnage team will be taking the 24th, 25th, 31st, and Jan 1 off to celebrate the holidays.
See you in your inbox in a few days!
Be in the Know
- 2020 lineup: Your essential Twitter marketing calendar
- 16 predictions for social networks in 2020
- The Marketing Topics That Resonated Most With Readers In 2019
- Luminance and Omnius are bringing AI to legacy industries
The most effective link-building strategies to drive traffic in 2020
So they wanna improve rankings, do they? They wanna send a little quality traffic to your site? (…said in a grinchy tone)
One great way to improve rankings and bring in site traffic is through link building.
Sure, you may think, “Yeah, I link out to other stuff in my blog. It doesn’t help though.” Wrongo. When done strategically, link building can really be the beef to your macaroni.
iMPACT has the down-low on what link building strategies will help you in 2020. Let’s get to it!
- Guest posting. This first one is straight forward. It’s an I-scratch-your-back-you-scratch-my-back deal. But when you do decide to dive into guest posting look for reputable, trusted, and secure sources/sites.
- Replicated competitor’s backlinks. It always helps to keep one eye on your competitors. First, find out where similar brands are getting backlinked. Next, create improved content. And get your content backlinked to the same or related sites.
- Resources and Links listing pages. Create valuable content that highly reputable sites will want to feature your work. SEMrush link building tool is one of the best to help ya with this.
- Business directories & local citations. Are you a local or niche biz? Then your best move is to get on a no-follow platform like Google My Business, Yelp, or Yellow Pages.
- Broken backlinks. This one is about seizing the opportunity. When you find an article with a broken link, don’t get mad. Instead, reach out to the writer, and get them to use your (better) article anyway.
Hit the button below to see the full infographic.
What We're Listening To🎧
Make a List
Where are my list-makers? I make lists for myself relentlessly because I’m a very task-centered kinda gal. Pros/cons, to-dos, grocery, you name it; I’ll make a list for it.
To help my fellow list-makers, I decided to share the listing tools I’ve used in the past and what I do now.
First, classic pen and paper. When my work is on the computer 24/7 sometimes a good ol’ colored sticky note is my best friend. But I’ve upgraded to using a Moleskine Notebook.
When it comes to digital tools, I use Trello to keep my work-related tasks organized, and I have the EverNote app on my phone for everyday use.
Watch
Just One More Thing
Duck and cover people because Aldi just knocked this ad out of the park.
I saw this ad on tv while I watched the Grinch (the Jim Carey version), and immediately decided I had to share with y’all. Why?
I know for a fact Aldi did their research here. Quick backstory, as someone who worked at Aldi for over three years, I can tell you this ad is stupid accurate.
If I got a dollar for every time I was on register and a customer said, “I only came in for one thing but I’m leaving with a cart full,” you guys, I would be chillin’ on a beach somewhere.
It may not be groundbreaking, but I know 100% it speaks to their audience. And that makes it great!
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”
Ellen Gomes
