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The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
Today’s Issue
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A Different Kind of Campaign
Did you know actor Matthew Lillard launched a liquor company called Find Familiar Spirits last year?
Now he’s teamed up with web series Critical Role to release a $99 Dungeons-and-Dragons-themed bottle of bourbon called Sandkheg’s Hide. We’ll spare you the details, but they’re unabashedly niche and sure to resonate with the target demo.
Your booze comes with a 44-page booklet with an original short story and artwork, as well as a new map from Critical Role.
Check out Lillard’s interview with Tubefilter for more.
Extraordinary Is Out There
Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. The campaign demonstrates that no matter how wild an AI dreamscape may be, there’s a real-world destination that’s just as incredible.
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