The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Sick Truth

UK’s Channel 4 is making quite the splash about Britain’s ongoing sewage scandal in order to promote its factual drama “Dirty Business.”

At London’s South Bank, the broadcaster’s in-house creative team, 4Creative, alongside collaborators including Glue Society and Biscuit Filmworks, unveiled The Fountain of Filth: an installation of sculptures vomiting murky brown water.

Designed to mirror real accounts from people who believe they have been made ill by exposure to polluted rivers and seas, the installation directs passersby via QR code to testimonies and stories about the human impact behind decades of untreated sewage entering the environment.

Vids or It Didn’t Happen

During the Olympics, Liquid Death aired an AI-slopified commercial in which a figure skater turns into a red-eyed demon.

Sadly, we can’t show you the spot, because it doesn’t exist online and it never will. You literally had to be there.

The brand rightly thought viewers would, upon failing to find it on the Internet, believe it to be a collective fever dream. Such is life in 2026.

Liquid Death told AdAge that it was a one-time use of AI to, ultimately, critique AI…and freak everyone out. Just thought you should know.

Pretty G-G-Great

Another day, another jingle for ya.

Frosted Flakes is teaming up with rapper J.I.D. in a new campaign that reimagines the classic ‘90s “Hey Tony” jingle (sorry that’s in your head until EOD now) into a full-length hype song. And yes, it all comes with a limited-edition cereal box and merch.

The track will debut at the “Day Ones” Bowl Game on February 22, where J.I.D will perform live and community youth teams will compete in 7×7 football, with donations from Kellogg’s Mission Tiger™ supporting local sports programs.

Whoa, Baby

Why are moms on TikTok throwing away their Frida baby gear?

Well, some controversial campaign slogans and packaging copy have resurfaced on social media, drawing accusations that the brand is in the business of sexualizing babies.

But Frida defends its approach as consistent from the jump as a humorous, candid commentary on the “messy realities” of parenting.

It just so happens that Frida’s current campaign features a taboo-busting Mardi-Gras float that looks like… well, this.

Biting Back

Tony’s Chocolonely has launched its first global television campaign, “There’s Fight in Every Bite.”

The 30-second commercial is airing in the UK and showcases two fictional wrestlers: Tony versus X-ploitation, who represents the brand’s mission of fighting injustice in the cocoa industry.

Made by House of Oddities and funded in part by Sky’s Zero Footprint Fund, the campaign is Tony’s biggest 360° initiative yet, spanning TV, digital, social, experiential, and PR channels.

r/eal reviews

Dove is building a campaign around unfiltered Reddit commentary about its Intensive Repair 10-in-1 Serum Mask in an unusually transparent move for the brand.

Instead of influencer endorsements or curated reviews, Dove simply published the first 50 Reddit reviews exactly as written, positive or not, along with launching a two-day pop-up in NYC with giant printed comments.

“Views to beauty content on Reddit are growing over 30% year-over-year,” said Paulita David, Head of US Large Customer Sales at Reddit.

The campaign extends to OOH, digital, social, magazine sampling, live review streaming, and Dove-owned channels.

Lip Smackin’

You know what? Whatever. Vaseline x Red Lobster, hell yeah.

There’s a limited-time, reservation-only “Kissing Booth” experience at Red Lobster’s Times Square location from February 10–12, and it includes a five-course prix-fixe menu of the chain’s favorite dishes, themed cocktails, and Vaseline’s Limited Edition Valentine’s Day Lip Therapy collection.

Kegs-cellent

As we reported, Heinz dropped “Kegchup” last month, which is a dispenser for a whole ass keg of ketchup.

Well, Heineken felt a little threatened by the category encroachment, so they’re answering now with a social post parodying Heinz’s signature style.

The caption:

“Just won a keg filled with ketchup?
Comment below and we’ll upgrade it to a Heineken keg. @heinz”

Someone out there is making out like a bandit.

Generational Greatness

Did you catch Jordan Brand’s “Generational Greatness” campaign premiere last night during the Grammys?

The brand anthem revives Jordan’s iconic 1991 “Genie” spot and positions women across sports, culture, and entertainment—like Niecy Nash, Teyana Taylor, and Napheesa Collier—as modern architects of greatness rather than spokespeople.

The campaign blends performance and lifestyle worlds, with silhouettes like the Air Jordan 6 and the Heir Series 2 appearing organically throughout.

Say it with us: cultural relevance > product hype.

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