The Daily Carnage

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Bordering on Discovery

National Geographic is inviting people to step inside the world it built over nearly 140 years with a new “Museum of Exploration” in Washington, D.C.

The immersive, 100,000-square-foot experience is filled with interactive exhibits, the iconic photography, expedition artifacts, and hands-on installations.

To support the opening, creative agency Terri & Sandy skipped the predictable “visit our museum” message in favor of a more emotional invitation: “See Things You Could Only Imagine.”

The work, which adapts the brand’s iconic yellow border, spans out-of-home, digital, social, print, radio, and video.

Dog of Honor

Wedding planning platform Zola and dog food brand Ollie have teamed up for a crossover.

These days, beloved pets are walking down the aisle, too, so the collab showcases those real-life moments… while highlighting how Zola helps couples plan the big day and how Ollie helps keep four-legged VIPs healthy enough to enjoy it.

Reese’s Puffs Ate

If we say “Reese’s Puffs! Reese’s Puffs!” and you don’t say “Eat Em Up (x4)” … you’re not a fellow millennial.

Good news for us, the 2000s jingle is back. The brand teamed up with GloRilla for a remix and music video produced alongside Lyrical Lemonade. Plus, a limited-edition cereal box.

It’s available on streaming platforms!

Emotional Support Tacos

The FIFA World Cup is an emotional rollercoaster.

So, Taco Bell is using its app to reward fans whether their team wins or loses.

Through the Taco Bell app, members can choose either Celebration Mode or Support Mode, complete gamified challenges, unlock free tacos, and compete for exclusive merchandise.

There are also surprise taco giveaways, branded activations, and fan experiences around the world.

Milkin’ It

When was the last time you tried the old glass-of-warm-milk-before-bed trick?

Dairy Farmers of Ontario is bringing it back.

Created by Broken Heart Love Affair, the campaign revives the classic bedtime ritual. No supplements, no sleep tech, no hacks.

It’s a smart play: milk as nostalgic ceremony, not as product.

IKEA Like it’s 1996

Let’s keep the nostalgia flowing today.

IKEA is celebrating the 30th anniversary of its 1996 catalog with a Time Capsule experience.

Give us all the pine furniture, patterned textiles, and minimalist Scandi design!

They’ve opened up a digital window into late-’90s home design, and man does it feel good. Worth a scroll.

Take a Knick Day

ICYMI, there’s a parade happening in NYC today that’s kind of a BFD.

After waiting more than 50 years for an NBA championship, Knicks fans finally have something to celebrate.

Mother New York’s stunt campaign gives fans a medically approved excuse to skip work and join the fun.

Through a dedicated website, New Yorkers can generate personalized doctor’s notes diagnosing them with a case of “Knicks Fever” and recommending immediate attendance at the parade.

Mother even created a fictional medical expert who warns that symptoms include excessive smiling, difficulty focusing on non-basketball tasks, and an overwhelming urge to wear blue and orange.

The Colonel’s New Order

KFC just unveiled a serious global brand refresh across menu innovation, packaging, restaurant design, and visual identity.

There’s a new focus on chicken tenders, boneless menu items, and a lineup of 20+ sauces to slot into the growing personalization/customization trend.

They’re also rolling out updated branding, redesigned packaging, and next-gen restaurant concepts that create a more modern, digital-first experience.

But don’t worry: the Colonel, the bucket, and the “Finger Lickin’ Good” positioning remain firmly intact.

Heinzeken

It’s shaping up to be hot collab summer.

Heinz and Heineken’s “The Match We’ve All Been Waiting For” (ahead of the FIFA World Cup 2026) transforms an ordinary Heineken six-pack by replacing one beer bottle with a bottle of Heinz ketchup.

It’s a pairing that millions of fans apparently already enjoy on match-day. So why launch a new product when you can team up for a highly shareable moment?

The name-play is nice, too.

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