The Daily Carnage

A new report, “How People Use ChatGPT,” has revealed that around 10% of the global adult population are using ChatGPT weekly, with more than 2.5 billion daily messages exchanged.

Usage has grown rapidly across demographics, with particularly strong growth in younger users and in low- to middle-income countries.

Some insights to know:

• Non-work usage now makes up over 70% of all messages, outpacing work-related tasks. Still, professionals with higher education use ChatGPT more for job-related purposes.
• Nearly 80% of conversations fall into three categories—Practical Guidance, Seeking Information, and Writing. Writing dominates work contexts, especially editing and rewriting text.
• Messages break down into Asking (49%), Doing (40%), and Expressing (11%). At work, Doing (especially writing) is more common, while Asking is linked to decision support in knowledge jobs.
• Despite hype, only 4.2% of messages involve coding, and less than 2% involve companionship or emotional support.
• Early users skewed male, but the gender gap has nearly disappeared. Under-26s account for about half of all usage.
• Most work-related use falls into documenting information, problem-solving, decision-making, and creative thinking—skills central to many white-collar jobs.
• User-rated interaction quality is improving; “Asking” messages in particular are rated more highly than “Doing.”

Wimbledon’s social team is killing it.

Over six weeks, the tournament produced nearly 6,000 posts across platforms, generating 144 million engagements, 2.7 billion video views, and 2.3 million new followers.

The philosophy is simple: “Posted is better than perfect.”

Rachel Karten caught up with Will Giles, Managing Editor of Digital Content at Wimbledon, to get the download.

At the core of their system is a three-tier content framework they call Campfire, Bonfire, Firework:

• Campfire: High-frequency, low-lift content (like quick match highlights) that fuels steady engagement with existing fans.
• Bonfire: Lower-frequency, more creatively elevated content designed to reach beyond core communities.
• Firework: High-impact, low-volume moments that generate buzz, new audience reach, and off-platform activity.

And equally important are their operational principles:

• Trust and minimal approvals during the tournament. (Yes, please).
• Clear, role-based responsibilities.
• A newsroom mindset for quick-turn creativity.
• A focus on emotion over production when it comes to storytelling.

The takeaway for social pros? Structure breeds freedom.